DIRECTV is the first to take the incredibly popular MySpace experience and make it come alive as a television show when Project MyWorld debuts October 2 at 6 p.m. ET/ 3 p.m. PT on DIRECTV’s Channel 101.
Exclusively on DIRECTV, follow this female trio - Shaina Fewell, Renee Intlekofer and Taryn Southern as they meet up with their MySpace pals. They travel the world searching for love, adventure, music and in hopes of meeting the friends that they have met through MySpace. The show will follow three friends as they travel the world in search of love, adventure, independent bands and the real people around the world who have become their MySpace friends. DIRECTV’s fourth original series is part documentary, part international odyssey and part Internet experience come to life.
They have set out together on 3 different journeys - set out to fulfill their own personal missions. Shaina is on the hunt for the best indie band in each city, Renee is searching for international love and the feisty Taryn is looking for adventure.
In her search for the best indie band, Shaina will present her discoveries in each episode of Project MyWorld and viewers will be prompted to vote for their favorite band on MySpace. The band who gets the most votes will win production of a music video, directed by Shaina and presented as a World Premiere on CD USA, DIRECTV’s original live weekly music show which is seen in 97 countries. Additionally, music from selected bands will be featured in Project MyWorld’s soundtrack throughout the season.
Renee will take Internet dating to a whole new level by speed dating her way through various countries as she dates different men in each location the women visit. It’s a mission that many single girls would envy, getting a chance to expand the search for the perfect guy to endless global possibilities.
Taryn will scout out adventures for the three friends to engage in, whether immersing themselves in the famous La Tomatina tomato-throwing festival in Valencia, Spain; passing through Munich to celebrate Oktoberfest or visiting soldiers at Ramstein Air Base in Germany. As she looks to prove that no quest is too big or too outrageous, Taryn will also embark on her own adventures as she searches for the most unique and fascinating MySpacers across the globe.
The women will begin their journey in Los Angeles and then continue on to such exotic locales such as Croatia, Spain, Italy, Germany, France and other countries in their worldwide tour. Their adventures will be shot documentary style in High-Definition and presented to viewers in a weekly half-hour television show. Check it out on DIRECTV channel 101.
Thursday, September 28, 2006
Monday, September 11, 2006
DIRECTV Keeps Eye on DVRs, HDTV
SOURCE: SkyREPORT.com (Monday September 11, 2006)
‘DIRECTV continues to make progress with key products and services while at the same time focusing on quality customers.
That's the message the satellite TV company delivered to those in attendance at a Kaufman Bros. investment conference last week. The key products include DVRs and HDTV, which has helped the company keep video APRU (average revenue per unit - or subscriber) ahead of the competition.
According to the DIRECTV presentation (as reported by Kaufman Bros. analyst Todd Mitchell), DVR penetration for the satellite TV company reached 17 percent in the second quarter, up from 8 percent in second quarter 2005.
HD penetration at DIRECTV stood at 6 percent at the end of the quarter.
DIRECTV also said it's moving forward with its HD plans. By the end of the second quarter, DIRECTV had launched local HD channels in 36 markets, reaching a total of 58 percent of all TV households. During the second half of the year DIRECTV plans to launch 25 more local HD markets, reaching more than 70 percent of all TV households.
After the launch of two more satellites, DIRECTV will have the capacity to air 1,500 local HD channels and 150 national HD channels.
And DIRECTV said it continues to improve the quality of its subscriber base. Higher risk subs fell to 15 percent of gross adds in second quarter from 39 percent in first quarter 2005, stated the presentation.’
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