Direct TV Profits Up

Direct TV continues to show that it is a true leader in satellite television. Its profits keeps rising as more and more subscribers jump on the bandwagon. Exclusive programming is surely a reason for this. If you want to get the most high-definition channels with sports packages you won't get anywhere else, DIRECT TV is really the only choice. Forget cable! It can't even begin to compete!

The satellite company says its first quarter earnings for this year have already shown a 10.4 percent increase. More subscribers are coming in from around the US and Latin America. Direct TV says it has added 200,000 new subscribers in Latin America. This totals 3.5 million people or a 24 percent increase. Venezuela and Argentina have shown to be particularly strong. Things have been even better in American with 275,000 subscribers added. This is a jump of 5.2 percent to a total of 17.1 million people. It seems more people are buying into the high-definition concept and that might have to do with the marketing push with television sales. The increased screen resolution and sound quality have pushed consumers to tell their friends and family about positive experiences.

Not only have profits increased for Direct TV satellite television, but share prices have risen as well. Shares rose $1 to $26.80 which is a whopping jump of 3.9 percent. The lowest shares have been in the last year are around $18.20, so people are making big profits by sticking with the company. Company revenue rose 17 percent to $4.59 billion from $3.91 billion making it a huge investment option.

Direct TV has also increased its profits because people are spending more money with the company. This doesn't mean their prices have gone up, it just means that people are snapping up their exclusive programming because it's awesome! The average subscriber pays $79.70 a month for everything including their equipment rental and pay-per-view sales. That is an increase of 8.6 percent from a year ago and represents a huge chunk of the satellite market.

It seems their exclusive sports programming has been a huge money-maker for the company. They offer three packages that can't be found anywhere else. This includes the NFL Sunday Ticket, NASCAR HotPass and Mega March Madness. The NFL Ticket shows an average of 14 games every single Sunday. In addition, you can get highlights downloaded every Monday morning to ensure you won't miss a single second of the action. The NASCAR HotPass puts you right in the driver's seat...literally! They have front windshield screens and access to communication between the driver and the crew. You can't get closer even if you're at the track! Finally, being at home gives you the very best seat. Mega March Madness has been snapped up by basketball fans. The feature allowing you to watch four games on the same screen has, in itself, shot up profits. It seems Direct TV knows the key to making money is with exclusive programming. In fact, it makes about half a billion dollars difference!