SOURCE: DIRECTV, Inc., Thursday December 28, 2006
‘Denver International Airport is site for DIRECTV's First Airport Retail Kiosk- Launch Event to be Held On Dec. 28 to Celebrate Grand Opening
EL SEGUNDO, Calif., Dec 28, 2006 (BUSINESS WIRE) -- For the first time, the more than 900,000 travelers expected to pass through the Denver International Airport (DIA) this holiday season, will experience digital-quality DIRECTV(R) programming while waiting for their flights. DIRECTV has signed a multi-year agreement with the DIA to be the sole provider of programming in select areas throughout the airport.
In addition, DIRECTV is holding a launch event today at DIA to celebrate the opening of its first airport retail kiosk, which will be located on Concourse B. From 11 a.m. to 1 p.m. passengers who visit the new DIRECTV kiosk will receive free DIRECTV logo merchandise, as well as a $5 coupon good toward select food vendors located near the kiosk.
"Travelers arriving earlier and spending more time in airports waiting for their flights now have a new way to enjoy their down time and experience DIRECTV first-hand," said John Suranyi, president, Sales and Service, DIRECTV, Inc. "Customers who are interested in learning more about DIRECTV can speak with a representative who will be on hand at our kiosk to answer any questions. In addition to learning about our service, passengers who are traveling through DIA will have the opportunity to enjoy the same DIRECTV digital-quality programming that millions of families across the country experience in their homes."
The new retail kiosk will showcase DIRECTV's high-definition and DVR services to travelers waiting for their flights. Passengers who visit the kiosk will have the opportunity to sign up for both residential and/or commercial business services from DIRECTV.
Denver International Airport celebrated 10 years of operation on February 28th, 2005. Encompassing 53 square miles of land, DIA is twice the size of Manhattan Island and larger than the city boundaries of Boston, Miami, or San Francisco. Ranked as the 10th busiest airport in the world, DIA is home to more than 30 airlines, including regional and charter carriers, which served more than 43.4 million passengers in 2005.’
Thursday, December 28, 2006
Friday, December 22, 2006
DIRECTV’s Largest Stake Acquired by Liberty Media
SOURCE: DIRECTV, Inc., Friday December, 22, 2006
‘ENGLEWOOD, Colo., Dec. 22 /PRNewswire-FirstCall/ -- Liberty Media Corporation (Nasdaq: LINTA, LCAPA) ("Liberty") announced today that it has entered into a definitive agreement with News Corporation ("News") to exchange Liberty's 16.3% stake in News for News's 38.5% stake in DIRECTV Group, Inc. (NYSE: DTV) ("DIRECTV"), regional sports networks in Denver, Pittsburgh, and Seattle, and cash.
"We are happy to become the largest shareholder in the world's largest satellite television provider. Chase Carey and the DIRECTV team have done a fantastic job, and we look forward to the strategic benefits of them joining the Liberty family," said Liberty President and CEO Greg Maffei who added, "During 2006 we converted many passive investments into strategic operating businesses, but this transaction is the largest and most important. DIRECTV and the regional sports networks represent a critical step in our efforts to transform Liberty Media into a well-positioned, focused operating company."
"We are extremely pleased with the successful, tax-efficient conversion of our News holding. Our investment in DIRECTV will create financial, operating, and strategic flexibility," said Liberty Chairman John Malone. "Liberty's ownership of News has created tremendous value for our shareholders, and we are grateful to Rupert Murdoch and News management."
DIRECTV President and CEO Chase Carey stated, "We are very excited about welcoming Liberty to DIRECTV. They bring a wealth of expertise in media and technology that will be invaluable. I have known both John Malone and Greg Maffei for over 10 years which gives me great confidence this transition will be smooth, and we will move forward without missing a beat. I also want to take advantage of this opportunity to thank Rupert Murdoch and News for their contributions to DIRECTV's success over the last three years."
It is expected that Chase Carey will continue to serve as DIRECTV's President and CEO, and Liberty will appoint directors to fill the board seats currently held by News representatives.
Under the agreement, pursuant to Section 355 of the IRC, Liberty will transfer to News 188,000,000 NWS shares and 324,637,067 NWS.A shares, and News will transfer to Liberty the stock of a subsidiary that holds 470,420,752 shares of DIRECTV common stock, the Fox Sports Rocky Mountain, Northwest and Pittsburgh regional sports networks, and $550 million in cash.
The transaction, which was unanimously approved by the boards of News and Liberty, is expected to close in mid-2007, and is subject to regulatory and News Corp shareholder approvals and the receipt of a private letter ruling from the Internal Revenue Service.
Liberty was represented in the transaction by the investment banking firm of Bear Stearns and the law firm of Baker Botts.
About Liberty Media Corporation
Liberty Media Corporation owns a broad range of electronic retailing, media, communications and entertainment businesses and investments. Those interests are attributed to two tracking stock groups: the Liberty Interactive group, which includes Liberty's interests in QVC, Provide Commerce, IAC/InterActiveCorp, and Expedia, and the Liberty Capital group includes Liberty's interests in Starz Entertainment, News Corporation, and Time Warner. For more information, please see www.libertymedia.com.’
‘ENGLEWOOD, Colo., Dec. 22 /PRNewswire-FirstCall/ -- Liberty Media Corporation (Nasdaq: LINTA, LCAPA) ("Liberty") announced today that it has entered into a definitive agreement with News Corporation ("News") to exchange Liberty's 16.3% stake in News for News's 38.5% stake in DIRECTV Group, Inc. (NYSE: DTV) ("DIRECTV"), regional sports networks in Denver, Pittsburgh, and Seattle, and cash.
"We are happy to become the largest shareholder in the world's largest satellite television provider. Chase Carey and the DIRECTV team have done a fantastic job, and we look forward to the strategic benefits of them joining the Liberty family," said Liberty President and CEO Greg Maffei who added, "During 2006 we converted many passive investments into strategic operating businesses, but this transaction is the largest and most important. DIRECTV and the regional sports networks represent a critical step in our efforts to transform Liberty Media into a well-positioned, focused operating company."
"We are extremely pleased with the successful, tax-efficient conversion of our News holding. Our investment in DIRECTV will create financial, operating, and strategic flexibility," said Liberty Chairman John Malone. "Liberty's ownership of News has created tremendous value for our shareholders, and we are grateful to Rupert Murdoch and News management."
DIRECTV President and CEO Chase Carey stated, "We are very excited about welcoming Liberty to DIRECTV. They bring a wealth of expertise in media and technology that will be invaluable. I have known both John Malone and Greg Maffei for over 10 years which gives me great confidence this transition will be smooth, and we will move forward without missing a beat. I also want to take advantage of this opportunity to thank Rupert Murdoch and News for their contributions to DIRECTV's success over the last three years."
It is expected that Chase Carey will continue to serve as DIRECTV's President and CEO, and Liberty will appoint directors to fill the board seats currently held by News representatives.
Under the agreement, pursuant to Section 355 of the IRC, Liberty will transfer to News 188,000,000 NWS shares and 324,637,067 NWS.A shares, and News will transfer to Liberty the stock of a subsidiary that holds 470,420,752 shares of DIRECTV common stock, the Fox Sports Rocky Mountain, Northwest and Pittsburgh regional sports networks, and $550 million in cash.
The transaction, which was unanimously approved by the boards of News and Liberty, is expected to close in mid-2007, and is subject to regulatory and News Corp shareholder approvals and the receipt of a private letter ruling from the Internal Revenue Service.
Liberty was represented in the transaction by the investment banking firm of Bear Stearns and the law firm of Baker Botts.
About Liberty Media Corporation
Liberty Media Corporation owns a broad range of electronic retailing, media, communications and entertainment businesses and investments. Those interests are attributed to two tracking stock groups: the Liberty Interactive group, which includes Liberty's interests in QVC, Provide Commerce, IAC/InterActiveCorp, and Expedia, and the Liberty Capital group includes Liberty's interests in Starz Entertainment, News Corporation, and Time Warner. For more information, please see www.libertymedia.com.’
Saturday, December 16, 2006
DIRECTV's Sunday Mass Broadcasts
SOURCE: DIRECTV, Inc.; Saturday, December 16, 2006
‘DIRECTV Spreads the Good Word With New Sunday Mass From Notre Dame
New Original Program Will Feature Live Masses From the Basilica of the Sacred Heart on The University of Notre Dame Campus Every Sunday Starting December 17
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Dec. 16, 2006--Continuing the effort to bring more original, faith-based programming to television, DIRECTV, the nation's leading satellite television service provider, will launch the new program Sunday Mass from Notre Dame to its channel 103 line-up starting Sunday, December 17 at 10 a.m. EST. Each Sunday, masses will be aired live from the Basilica of the Sacred Heart, on the campus of The University of Notre Dame.
Sunday Mass from Notre Dame will join an already well-established Channel 103 line-up alongside Songs of Praise for Christmas, a 90-minute musical celebration hosted by Amy Grant and Darrell Waltrip; Amy Grant's concert special Time Again; and other original family-friendly programming.
As part of the Sunday Mass from Notre Dame series, DIRECTV will also feature a special live 75 minute midnight mass from Notre Dame on Christmas Day, which will re-air through out the day.
"We are blessed to announce the addition of Sunday Mass from Notre Dame to our 103 line-up," said David Hill, President of DIRECTV Entertainment. "Masses from the Basilica of the Sacred Heart are the most beautiful and inspirational ceremonies I have ever witnessed, and now DIRECTV customers and their families will get to enjoy this amazing experience every Sunday."
"This new initiative is yet another opportunity for Notre Dame to bring quality Catholic liturgies to individuals and families across the country and around the world," added Rev. Richard V. Warner, C.S.C., director of Campus Ministry.
Masses at Notre Dame are marked by the full participation of their assembly in the liturgy, and on Sundays the Basilica is regularly filled to capacity. Sunday Mass from Notre Dame will allow DIRECTV customers to experience the University's celebrated High Mass, complete with performances from the Liturgical Choir, under the direction of Gail Walton, during the academic year. During the summer months, the Basilica Collegium Choir, under the direction of Andrew McShane, will provide the summer liturgy music. A 5 p.m. Saturday Vigil Mass can also be seen every week on the Hallmark Channel, which is also carried on DIRECTV.
DIRECTV will employ architecturally sensitive camera placements inside the Basilica to capture the beauty of the church, while not disturbing the solemnity of Mass. Technical production of the Mass is accomplished locally through the services of Pentavision Communications Inc., which produces the show from a control room in the basement of the Basilica. WNDU-TV will send the broadcast via fiber optics to DIRECTV's master control.
More information on the Basilica of the Sacred Heart is available at http://basilica.nd.edu/.’
‘DIRECTV Spreads the Good Word With New Sunday Mass From Notre Dame
New Original Program Will Feature Live Masses From the Basilica of the Sacred Heart on The University of Notre Dame Campus Every Sunday Starting December 17
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Dec. 16, 2006--Continuing the effort to bring more original, faith-based programming to television, DIRECTV, the nation's leading satellite television service provider, will launch the new program Sunday Mass from Notre Dame to its channel 103 line-up starting Sunday, December 17 at 10 a.m. EST. Each Sunday, masses will be aired live from the Basilica of the Sacred Heart, on the campus of The University of Notre Dame.
Sunday Mass from Notre Dame will join an already well-established Channel 103 line-up alongside Songs of Praise for Christmas, a 90-minute musical celebration hosted by Amy Grant and Darrell Waltrip; Amy Grant's concert special Time Again; and other original family-friendly programming.
As part of the Sunday Mass from Notre Dame series, DIRECTV will also feature a special live 75 minute midnight mass from Notre Dame on Christmas Day, which will re-air through out the day.
"We are blessed to announce the addition of Sunday Mass from Notre Dame to our 103 line-up," said David Hill, President of DIRECTV Entertainment. "Masses from the Basilica of the Sacred Heart are the most beautiful and inspirational ceremonies I have ever witnessed, and now DIRECTV customers and their families will get to enjoy this amazing experience every Sunday."
"This new initiative is yet another opportunity for Notre Dame to bring quality Catholic liturgies to individuals and families across the country and around the world," added Rev. Richard V. Warner, C.S.C., director of Campus Ministry.
Masses at Notre Dame are marked by the full participation of their assembly in the liturgy, and on Sundays the Basilica is regularly filled to capacity. Sunday Mass from Notre Dame will allow DIRECTV customers to experience the University's celebrated High Mass, complete with performances from the Liturgical Choir, under the direction of Gail Walton, during the academic year. During the summer months, the Basilica Collegium Choir, under the direction of Andrew McShane, will provide the summer liturgy music. A 5 p.m. Saturday Vigil Mass can also be seen every week on the Hallmark Channel, which is also carried on DIRECTV.
DIRECTV will employ architecturally sensitive camera placements inside the Basilica to capture the beauty of the church, while not disturbing the solemnity of Mass. Technical production of the Mass is accomplished locally through the services of Pentavision Communications Inc., which produces the show from a control room in the basement of the Basilica. WNDU-TV will send the broadcast via fiber optics to DIRECTV's master control.
More information on the Basilica of the Sacred Heart is available at http://basilica.nd.edu/.’
Tuesday, December 12, 2006
DIRECTV and IFILM Invite Viewers to Get off the Bench with New Sports Shorts Video Contest
SOURCE: DIRECTV, Inc.; Tuesday, December 12, 2006
‘DIRECTV.com and IFILM.com Host Amateur Sports Video Contest; Contestants Compete for First Place in Three Categories for Major Prizes and a Spot on National Television
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Dec. 12, 2006--Challenging sports fans to the ultimate filmmaking match, DIRECTV, Inc., the nation's leading satellite television service provider, and IFILM, a leading online destination featuring the largest library of professionally produced and user-generated content, launch the inaugural Sports Shorts Video Contest, an online amateur video competition designed to highlight the best game time passion, play or bloopers from viewers around the country.
Through Jan. 15, competitors can submit their homemade sports-video masterpiece to www.DIRECTV.com and www.IFILM.com/sportsshorts for a chance to win first place in one of three categories, as well as a Grand Prize trip to the big 2008 football game in Arizona. The winning video will not only appear on IFILM, but will also be featured on DIRECTV's channel 101, which is available to all DIRECTV customers nationwide.
The contest features three different categories in which contestants can compete for top honors: Most Memorable Sports Moment, Most Hilarious Sports Blooper, and Most Passionate Sports Fan. These home videos of amateur athleticism can range from the buzzer-beating game winner at a high school tournament, to that crazy sports trick only you can master, or even a video demonstrating team pride. Entries may not contain any copyrighted footage or music. Each video can be up to seven minutes in length and will be open to viewer comment on DIRECTV.com and IFILM.com through Jan. 15. An independent panel will then choose first place winners in each category and a Grand Prize winner, which will be announced on Feb. 3, 2007.
"User-generated online content is very hot right now," said Karen Leever, senior vice president, DIRECTV.com. "Teaming up with industry leader IFILM gives us a chance to tap into that market and showcase those moments of greatness we've all experienced both as athletes and spectators. It also gives our customers a chance to be truly immersed in our brand as their creations get airtime on DIRECTV with a viewing audience of 15.6 million strong."
"We've been on the forefront of user-generated online content and we are thrilled to be teaming up with another industry pioneer like DIRECTV," said Chris Dominguez, senior vice president, business development, IFILM. "Their subscriber base coupled with our online outreach will create one of the best and most expansive user-generated competitions ever."
First prize winners in each category will receive a Samsung 42" Flat Screen TV along with a free year of DIRECTV TOTAL CHOICE(R) programming. Contestants will also be vying for a Grand Prize all-expense paid trip to the big 2008 game in Phoenix, Arizona.
IFILM is a leading aggregator and distributor of video online featuring programming from Hollywood studios, amateur filmmakers, and user-generated content. The site has the biggest library of short form entertainment video on the web and reaches more than 10 million users per month.
About IFILM
IFILM (www.ifilm.com) is a leading online destination for user-generated and professionally produced content, providing the Internet's most diverse and compelling selection of short and long-form videos. With one of the industry's largest online video collections, IFILM's media library includes movie trailers, music videos, short films, TV clips, video game trailers, action sports content, and its renowned user-generated 'viral videos' collection. Through its broad network of distribution partners, IFILM content can be found on portals, social networks, blogs, consumer electronics devices, television networks, and almost every mobile video service. IFILM also offers effective brand-building programs for major consumer advertising partners. The company recently launched its first television series, the popular "WebJunk 20," in collaboration with VH1. IFILM is owned and operated by MTV Networks. IFILM (www.IFILM.com) is a division of Viacom, Inc.'s (NYSE: VIA, VIA.B) MTV Networks.’
‘DIRECTV.com and IFILM.com Host Amateur Sports Video Contest; Contestants Compete for First Place in Three Categories for Major Prizes and a Spot on National Television
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Dec. 12, 2006--Challenging sports fans to the ultimate filmmaking match, DIRECTV, Inc., the nation's leading satellite television service provider, and IFILM, a leading online destination featuring the largest library of professionally produced and user-generated content, launch the inaugural Sports Shorts Video Contest, an online amateur video competition designed to highlight the best game time passion, play or bloopers from viewers around the country.
Through Jan. 15, competitors can submit their homemade sports-video masterpiece to www.DIRECTV.com and www.IFILM.com/sportsshorts for a chance to win first place in one of three categories, as well as a Grand Prize trip to the big 2008 football game in Arizona. The winning video will not only appear on IFILM, but will also be featured on DIRECTV's channel 101, which is available to all DIRECTV customers nationwide.
The contest features three different categories in which contestants can compete for top honors: Most Memorable Sports Moment, Most Hilarious Sports Blooper, and Most Passionate Sports Fan. These home videos of amateur athleticism can range from the buzzer-beating game winner at a high school tournament, to that crazy sports trick only you can master, or even a video demonstrating team pride. Entries may not contain any copyrighted footage or music. Each video can be up to seven minutes in length and will be open to viewer comment on DIRECTV.com and IFILM.com through Jan. 15. An independent panel will then choose first place winners in each category and a Grand Prize winner, which will be announced on Feb. 3, 2007.
"User-generated online content is very hot right now," said Karen Leever, senior vice president, DIRECTV.com. "Teaming up with industry leader IFILM gives us a chance to tap into that market and showcase those moments of greatness we've all experienced both as athletes and spectators. It also gives our customers a chance to be truly immersed in our brand as their creations get airtime on DIRECTV with a viewing audience of 15.6 million strong."
"We've been on the forefront of user-generated online content and we are thrilled to be teaming up with another industry pioneer like DIRECTV," said Chris Dominguez, senior vice president, business development, IFILM. "Their subscriber base coupled with our online outreach will create one of the best and most expansive user-generated competitions ever."
First prize winners in each category will receive a Samsung 42" Flat Screen TV along with a free year of DIRECTV TOTAL CHOICE(R) programming. Contestants will also be vying for a Grand Prize all-expense paid trip to the big 2008 game in Phoenix, Arizona.
IFILM is a leading aggregator and distributor of video online featuring programming from Hollywood studios, amateur filmmakers, and user-generated content. The site has the biggest library of short form entertainment video on the web and reaches more than 10 million users per month.
About IFILM
IFILM (www.ifilm.com) is a leading online destination for user-generated and professionally produced content, providing the Internet's most diverse and compelling selection of short and long-form videos. With one of the industry's largest online video collections, IFILM's media library includes movie trailers, music videos, short films, TV clips, video game trailers, action sports content, and its renowned user-generated 'viral videos' collection. Through its broad network of distribution partners, IFILM content can be found on portals, social networks, blogs, consumer electronics devices, television networks, and almost every mobile video service. IFILM also offers effective brand-building programs for major consumer advertising partners. The company recently launched its first television series, the popular "WebJunk 20," in collaboration with VH1. IFILM is owned and operated by MTV Networks. IFILM (www.IFILM.com) is a division of Viacom, Inc.'s (NYSE: VIA, VIA.B) MTV Networks.’
Wednesday, December 6, 2006
Verizon Offers Business Clients DIRECTV
SOURCE - SkyREPORT.com; Wednesday December 6, 2006
‘Although consumers may be well aware of what DIRECTV programming has to offer, businesses can overlook a service like pay-TV for a variety of uses onsite. In an effort to serve the information and entertainment needs of the small office market, Verizon has started offering DIRECTV's all-digital satellite television to its small-business customers.
While communities across the country wait for Verizon to expand its fiber network infrastructure, the company has turned to DIRECTV to satisfy the small-business need for a video product. The can-you-hear-me-now company says DIRECTV's service is ideal for customer waiting rooms by enlivening the atmosphere, increase entertainment options and reduce perceived waiting times improving satisfaction.
For customers in the restaurant industry, Verizon will offer the DIRECTV Commercial Choice PLUS package, including five ESPN channels, regional sports networks, local channels and more, starting at $148.99 per month for locations with up to 50 persons in the viewing audience.
Small-business customers like real estate agencies or doctor's offices can sign up for a separate package with 80-plus channels including sports, news and entertainment programming for $67.99 per month. (Local channels can be added for an extra fee.) All packages come with free standard commercial installation and a free standard DIRECTV system with up to three free standard receivers, the company said.’
DIRECTV Produces A World's First; NASCAR Viewing with HOTPASS™
SOURCE: DIRECTV Inc., Wednesday December 06, 2006
‘NASCAR HOTPASS(TM), Exclusively on DIRECTV, Brings Fans Into the Cars and Pits of Top Drivers and Racing Teams, Capturing the Drama and Decisions That Make or Break NASCAR Races
Setting another new benchmark in TV sports programming, DIRECTV will produce a world's first for NASCAR fans by taking them deep inside America's fastest-growing spectator sport, allowing them to ride shotgun with their favorite drivers, through a new television service - NASCAR HOTPASS(TM) only on DIRECTV. DIRECTV and NASCAR signed a three-year deal to offer the service exclusively to DIRECTV customers.
Each week during the 2007 NASCAR NEXTEL Cup Series, NASCAR HOTPASS(TM), only on DIRECTV, will put race fans behind the wheel, in the pits and around the track with their favorite NASCAR drivers and teams, by offering five fully-produced channels allowing fans to follow five different drivers from the green to the checkered flag during every race. Each of the five dedicated driver channels will offer multiple camera angles, real-time statistics, in-car audio communication and a dedicated announcer team. The new HOTPASS service, combined with race day telecasts and nascar.com coverage, will give fans the most comprehensive and powerful NASCAR experience possible.
While the NASCAR viewing experience to date has focused predominately on the race and the ongoing battles taking place on the track between teams, the new DIRECTV service will bring to life the drama that exists within each racing team as they execute the decisions that make or break a race. Much like in football where the play-by-play decisions of coaches provide drama for the millions of "armchair" quarterbacks as they predict and analyze what the team will do next, such is the case with NASCAR HOTPASS only on DIRECTV(TM) as fans are privy to the dialogue and strategy involved in every critical move.
"NASCAR fans are the most passionate and committed fans in all sports," said David Hill, president, DIRECTV Entertainment. "Their depth of knowledge of what it takes to win is matched only by their commitment to their favorite driver. We're giving the fans of five drivers a race, the chance to live the entire race sitting next to their favorite driver. They'll hear driver conversations with the spotter and crew chief, they'll hear and experience every decision, and watch every move they make--right or wrong. For NASCAR fans, this is the ultimate thrill ride. Like the crew chief, they'll know where the driver stands in the field because both the network broadcast and the driver cameras will be on the same screen. It's a whole new way of looking at NASCAR."
"NASCAR is always breaking ground in presenting new ways for our fans to become fully immersed in the NASCAR experience. DIRECTV is a company consistently on the leading edge of sports television innovations, so this was a perfect fit," said Dick Glover, vice president of Broadcasting and New Media, NASCAR. "We're thrilled to have DIRECTV as the exclusive distributor of this exciting new programming service and are confident that together we will make NASCAR HOTPASS(TM) a must-have for every race fan. Research shows that products like this increase both the number of people watching a race and the time they spend viewing."
A team comprised of 70 professionals with sports' broadcast experience will bring DIRECTV's exclusive NASCAR HOTPASS(TM) to life each week and will offer fans the following features for the 2007 NASCAR NEXTEL Cup Season:
- Five dedicated driver channels, each channel dedicated to broadcasting one NASCAR driver throughout the race
- Multiple screens on each driver channel devoted to the following:
- Live national broadcast of the race
- Drivers point-of-view camera looking out of the front windshield, with select telemetry readings
- Additional camera angles including an overhead cam, pit box cam and corner cams
- Live audio of the two-way communications between the driver, crew chief and spotter
- Dedicated announcers for each driver channel
- Real time statistics
In 1994, DIRECTV broke new ground in televised sports by partnering with the NFL to launch the exclusive NFL SUNDAY TICKET(TM) service. NFL SUNDAY TICKET(TM) and subsequent sports programming packages with Major League Baseball, the NHL, NBA and NCAA among other leagues have firmly established DIRECTV as the leader in specialized sports programming. DIRECTV has continued to utilize sports to drive the evolution of advanced television services, most recently with the exclusive 2006 US OPEN INTERACTIVE service and the NFL SUNDAY TICKET SUPERFAN service, an optional interactive tier for NFL SUNDAY TICKET customers that launched in 2005. It's fitting that this year DIRECTV continues its leadership in specialized and interactive sports programming bringing it to NASCAR, the number-two ranked sport in terms of national television ratings, trailing only the NFL.
DIRECTV is an official sponsor of NASCAR and an official sponsor of Richard Childress Racing (RCR) and the # 07 car.’
NASCAR HotPass - Available December 13, 2006
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