DIRECTV's Caribbean Channels

HYPE TV, exclusively from DIRECTV gives you an outlet to get connected to Caribbean culture!

HYPE TV is the number one television choice for young people with a passion for all things Caribbean. Based in Kingston, Jamaica, HYPE TV delivers culturally-relevant music and entertainment that appeals to people with ties to the Caribbean nations, as well as music aficionados and culture-seekers from around the globe. HYPE TV reflects the energy and imagination of one of the most exhilarating parts of the world.

To get HYPE TV, you must first subscribe to the DIRECTV BASIC ($9.99/mo), DIRECTV PREFERRED CHOICE™ programming package ($29.99/mo.) or any DIRECTV base programming package (valued at $29.99/mo. or above)

Learn more about DIRECTV’s Chinese Programming

DIRECTV gives you the option to choose Mandarin or Cantonese services with programming from China, Hong Kong and Taiwan.

Jadeworld Service - There are 5 channels included in the Jadeworld package

Exclusively from DIRECTV, Jadeworld is a multi-channel service that delivers the very best Chinese-language programming in both Cantonese and Mandarin. Jadeworld in a five-channel package including The Jade Channel-East, The Jade Channel-West, TVBS, The Chinese Move Channel, and CCTV-4 that showcase popular Chinese TV programs, including dramatic series, music, variety, movies and entertainment, plus daily news from Hong Kong, China and Taiwan.

The Jade Channel East - Caters to the specific viewing habits of East Coast viewers. Featuring the most updated Hong Kong daily news, popular TVB dramas, entertainment shows, variety shows, cartoons and news/travel magazines.

The Jade Channel West - Caters to the specific viewing habits of West Coast viewers. Featuring the most updated Hong Kong daily news, popular TVB dramas, entertainment shows, variety shows, cartoons and news/travel magazines.

TVBS - TVBS is broadcast live from Taiwan. In addition to in-depth news coverage throughout the day, TVBS also features popular talk shows such as Speaking Your Mind 2100 and News Night Club, variety shows, dramas and travelogues.

The Chinese Movie Channel - Offers the most popular blockbuster hits featuring your favorite movie stars. From action thrillers, comedies and dramas to kung-fu films, The Chinese Movie Channel has it all.

CCTV-4 - The international channel of CCTV features programs that reflect China’s history, culture, economics, politics and people. CCTV-4 brings you closer to China.

MandarinDirect™II Service – There are 4 channels included in the Mandarin package

Broadcast in Mandarin, this service brings the news, variety and family shows of Beijing, Taipei, and Shanghai straight to your living room with three channels of premier Mandarin entertainment, including Phoenix North American Chinese Channel, Phoenix InfoNews, MTV Chi and CTI Zhong Tian. These channels provide you with amazing Chinese television including, up-to-the minute news, the freshest music videos from China and a variety of entertaining programs.

Phoenix North American Chinese Channel - Features up–to–the–minute news, current affairs, financial market updates, variety shows, and dramas from China, Hong Kong and Taiwan. Programs include Good Morning China, City Complex, Trendy Guide, Perfect Match and more.

Phoenix InfoNews - The first foreign satellite channel delivering independent financial news and current affairs in Mandarin Chinese 24/7. See worldwide financial reports, live coverage of critical events and relevant commentaries on timely and compelling topics.

MTV Chi - Named for “chi,” the Mandarin word for “inner energy,” this delivers the freshest music videos to come from China, Taiwan and Hong Kong, plus complete coverage of Chinese pop culture.

CTI Zhong Tian - CTI Zhong Tian features up-to-the minute news programs and features, financial information, and a variety of entertaining programs

To get these Services, you must first subscribe to the DIRECTV BASIC ($9.99/mo) or DIRECTV PREFERRED CHOICE™ ($29.99/mo) international base package, or any TOTAL CHOICE® ($41.99/mo)

Learn more about DIRECTV’s Italian Programming

DIRECTV is consistently adding more International Programming to their WorldDirect programming. DIRECTV’s Italian Programming is a prime example of the diversity added to the DIRECTV viewing packages.

Italian Channels - Keep informed with live news features every 30 minutes on Sky TG24.

SKY TG24 - Concentrating mainly on national and international news and reports, Sky TG24 provides an objective viewpoint on happenings in Italy and around the world. Besides bulletins, there are also in-depth features and reports, and debates with guests in-studio.

CalcioDirect™ package - featuring the following channels:

Fox Soccer Channel- Leading soccer from Italy's Serie A soccer league with clubs like Lazio, Lecce, Treviso, and Cagliari live and exclusive in the US.

GolTV- Take advantage of over 1,500 soccer matches from around the world, including Inter, AC Milan and Juventus.

SKY TG24 - Provides an objective point of view on activities in Italy and around the world. In addition to bulletins, there are also detailed features, reports and debates.

To get Sky TG24 or CalcioDirect Services, you must first subscribe to the DIRECTV BASIC ($9.99/mo) or DIRECTV PREFERRED CHOICE™ ($29.99/mo) international base package, or any TOTAL CHOICE® ($41.99/mo. or above) or DIRECTV PARA TODOS® ($29.99/mo. or above) base package. Then, you can add Sky TG24 for only $9.99 per month or CalcioDirect, which includes SKY TG24 for only $19.99/mo.

DIRECTV and IFILM Invite Viewers to Get off the Bench with New Sports Shorts Video Contest

SOURCE: DIRECTV, Inc.; Tuesday, December 12, 2006

‘DIRECTV.com and IFILM.com Host Amateur Sports Video Contest; Contestants Compete for First Place in Three Categories for Major Prizes and a Spot on National Television

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Dec. 12, 2006--Challenging sports fans to the ultimate filmmaking match, DIRECTV, Inc., the nation's leading satellite television service provider, and IFILM, a leading online destination featuring the largest library of professionally produced and user-generated content, launch the inaugural Sports Shorts Video Contest, an online amateur video competition designed to highlight the best game time passion, play or bloopers from viewers around the country.

Through Jan. 15, competitors can submit their homemade sports-video masterpiece to www.DIRECTV.com and www.IFILM.com/sportsshorts for a chance to win first place in one of three categories, as well as a Grand Prize trip to the big 2008 football game in Arizona. The winning video will not only appear on IFILM, but will also be featured on DIRECTV's channel 101, which is available to all DIRECTV customers nationwide.

The contest features three different categories in which contestants can compete for top honors: Most Memorable Sports Moment, Most Hilarious Sports Blooper, and Most Passionate Sports Fan. These home videos of amateur athleticism can range from the buzzer-beating game winner at a high school tournament, to that crazy sports trick only you can master, or even a video demonstrating team pride. Entries may not contain any copyrighted footage or music. Each video can be up to seven minutes in length and will be open to viewer comment on DIRECTV.com and IFILM.com through Jan. 15. An independent panel will then choose first place winners in each category and a Grand Prize winner, which will be announced on Feb. 3, 2007.

"User-generated online content is very hot right now," said Karen Leever, senior vice president, DIRECTV.com. "Teaming up with industry leader IFILM gives us a chance to tap into that market and showcase those moments of greatness we've all experienced both as athletes and spectators. It also gives our customers a chance to be truly immersed in our brand as their creations get airtime on DIRECTV with a viewing audience of 15.6 million strong."

"We've been on the forefront of user-generated online content and we are thrilled to be teaming up with another industry pioneer like DIRECTV," said Chris Dominguez, senior vice president, business development, IFILM. "Their subscriber base coupled with our online outreach will create one of the best and most expansive user-generated competitions ever."

First prize winners in each category will receive a Samsung 42" Flat Screen TV along with a free year of DIRECTV TOTAL CHOICE(R) programming. Contestants will also be vying for a Grand Prize all-expense paid trip to the big 2008 game in Phoenix, Arizona.

IFILM is a leading aggregator and distributor of video online featuring programming from Hollywood studios, amateur filmmakers, and user-generated content. The site has the biggest library of short form entertainment video on the web and reaches more than 10 million users per month.

About IFILM

IFILM (www.ifilm.com) is a leading online destination for user-generated and professionally produced content, providing the Internet's most diverse and compelling selection of short and long-form videos. With one of the industry's largest online video collections, IFILM's media library includes movie trailers, music videos, short films, TV clips, video game trailers, action sports content, and its renowned user-generated 'viral videos' collection. Through its broad network of distribution partners, IFILM content can be found on portals, social networks, blogs, consumer electronics devices, television networks, and almost every mobile video service. IFILM also offers effective brand-building programs for major consumer advertising partners. The company recently launched its first television series, the popular "WebJunk 20," in collaboration with VH1. IFILM is owned and operated by MTV Networks. IFILM (www.IFILM.com) is a division of Viacom, Inc.'s (NYSE: VIA, VIA.B) MTV Networks.’

DIRECTV Expands International Programming Platform To Include Premier Polish-Language Channels

SOURCE: DIRECTV, Inc.; Monday November 27, 2006

‘EL SEGUNDO, Calif., Nov 27, 2006 (BUSINESS WIRE) -- DIRECTV's international programming platform, WorldDirect(TM), is bringing Poland into living rooms across the United States with its new Polish-language programming tier PolishDirect(TM) and PolishDirect(TM) II.

These new packages offer a robust lineup of leading Polish-language video and radio programming. Beginning Nov. 29 the PolishDirect package will be available for $21.99 per month and include TV Polonia, TVP3 and Polskie Radio 1 and 3. DIRECTV customers can also subscribe to PolishDirect II, which will be available for $29.99 and include TV Polonia, TVP3, Tele5 and Polskie Radio 1 and 3.

"We understand the important role that traditional Polish culture plays in the lives of the more than 650,000 Polish-speaking Americans living in the United States," said Aaron McNally, vice president, International, DIRECTV, Inc. "We believe our new Polish-language programming packages will offer a unique and compelling lineup that will help customers maintain their Polish heritage and strengthen ties between family members of all ages. We look forward to bringing this valuable programming to our Polish-speaking customers across the country."

DIRECTV's new Polish-language programming lineup includes:

TV Polonia

TV Polonia is the premier Polish language channel broadcast by Telewizja Polska in Warsaw (Polish Public Broadcaster) for millions of Poles living abroad. It was the first 24/7 Polish television channel broadcast in America and now today, over a decade later, it still remains the most sought after Polish television channel in America. TV Polonia offers popular programming, such as the Polish news service "Wiadomosci," soap opera "M jak milosc," and popular sitcoms "Klan" and "Zlotopolscy."

TVP3

TVP3 offers programming geared toward news and current affairs. This channel delivers an array of interesting news broadcasts that highlight various regions of Poland. Its flagship program, "Kurier" (Courier), is an hourly news program that focuses on local news that is "close to the people."

Tele5 (Only available in PolishDirect II)

Tele5 is a unique Polish language channel that offers programming from different parts of the world, all in Polish. Viewers will see movies, mini-series and popular cooking shows, including "Buon Appetito," one of the best culinary programs on Polish television.
Polskie Radio 1

JEDYNKA (Polskie Radio 1) and TROJKA (Polskie Radio 3) of Polskie Radio in Warsaw are considered the "best of the best" radio channels in Poland. Both channels bring an "old country" flavor to their broadcast of news, current affairs, nationally acclaimed radio theater, and classical and contemporary Polish music. Music from Chopin and Lutoslawski, and literature and radio plays such as "W Jezioranach" and "Matysiakowie" can be found on Polskie Radio 1, while current affairs program Puls Trojki, and political talk show Zapraszamy do Trojki are available on Polskie Radio 3.

WorldDirect customers must first subscribe to DIRECTV BASIC ($9.99/mo.) or any DIRECTV base programming package ($29.99/mo. or above). For more information on how to receive PolishDirect(TM) or PolishDirect(TM) II, customers should call (800) 378-7410.

The DIRECTV WorldDirect(TM) platform has launched 46 channels that deliver a wide variety of new programming in multiple foreign-languages, including Arabic, Russian, Hindi, Tamil, Telugu, Gujarati, Bengali, Mandarin, Cantonese, Vietnamese, Tagalog, Korean, Italian and Ukrainian, to underserved ethnic markets throughout the United States. DIRECTV will continue to expand its international programming platform to reach more ethnic audiences.

DIRECTV customers will need to use a WorldDirect services satellite dish that is capable of receiving both international and English-language programming. In some markets, customers who subscribe to a local channels package will require a second smaller dish.’

DIRECTV's Fully Cricket Channel

SOURCE: SkyREPORT.com; Monday November 20, 2006

‘PROGRAMMING -- DIRECTV launched the first 24-hour cricket channel in the United States. Cricket Plus will air rebroadcasts and same day highlights of ICC events including the Cricket World Cup 2007, as well as cricket from the West Indies, Sri Lanka, Australia, New Zealand, South Africa and Zimbabwe. DIRECTV said it will continue to broadcast matches live, on a pay-per-view basis, through its CricketTicket package. The channel is being offered through an agreement with Dubai-based Taj TV and is available free to subscribers to DIRECTV's HindiDirect and HindiDirect II packages.

PERSONNEL -- The Senate confirmed Kevin Martin for a second five-year term as Chairman of the FCC. "I look forward to working with the Administration and Congress, as well as with my fellow Commissioners and staff at the FCC to ensure that all Americans share in the benefits and opportunities offered by the best communications system in the world," Martin said. "I will continue to work to provide a regulatory environment that promotes competition and drives investment and innovation while protecting consumers and promoting public safety."

PROGRAMMING -- Time Warner Cable's EVP of programming Fred Dressler said at the Sports Media and Technology summit in New York last week that the MSO is 100 percent sure that it will not come to terms with NFL Network before its Thursday/Saturday-night game package kicks off on Thanksgiving, Nov. 23. Unfortunately for the company's subscribers, they will not be able to view the Denver Broncos vs. Kansas City Chiefs game that night.

RESEARCH -- A new survey suggests that viewers with HDTV are watching more sports whether they are fans or not. The ESPN report found 22 percent of sports fans viewed events because they had HD, another 22 percent who didn't consider themselves sports fans also watched more sporting events on their HDTVs compared to their analog sets.’