Monday, March 19, 2007

DIRECTV Tops Installer Preference

SOURCE: SKYReport.com03.14.07

'A new national survey suggests that the nation's fleet of professional home theater technicians do have a preference when it comes to best picture quality: DIRECTV. The survey said that by a four-to-one margin, home theater installers chose DIRECTV as the service that provides the best video over cable.

Conducted by the Alliance Consulting Group with 500 professional home theater professionals, the study also showed that many installers prefer DIRECTV in a few other categories as well.

According to the survey, installers chose DIRECTV two-to-one over cable for having the best overall television experience; three-to-one over cable for best home theater experience on a high-def system; more than two-to-one for best overall picture quality on a high-def system; and three-to-one for the best home theater experience.

No word if the study will show up as evidence in the lawsuit Time Warner Cable filed against DIRECTV over the DBS company's ads claiming high-def supremacy.'

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