Tuesday, February 13, 2007
DIRECTV Delivers on 4Q Numbers – 15.95 million subscribers and counting!
‘DIRECTV was expected to report an uptick in subscribers and an improvement in financial numbers for the fourth quarter. The satellite TV giant did that and much more.
DIRECTV reported 275,000 net customer additions for the three-month period that ended Dec. 31, putting the service’s overall subscriber count at 15.95 million.
Gross subscriber additions for the satellite TV giant numbered 1.021 million, an increase of 6 percent when compared to fourth quarter 2005. The net subscriber additions and gross customer counts met most - and beat some - Wall Street expectations.The subscriber numbers were helped by a drop in monthly churn, which went from 1.7 percent during the same period last year to 1.57 percent for fourth quarter 2006. That represented the biggest improvement in churn figures in more than three years, the company said.
Also, during a conference call with analysts, DIRECTV executives said about 200,000 customers were upgraded to HDTV service during the fourth quarter. DIRECTV CEO Chase Carey said he expects 2007 subscriber growth to mirror what happened last year.
Carey also said this year will be a big deal for the satellite TV company’s move into a robust HDTV slate. The expanded HDTV offering is relying on the launch of a new satellite, set for the second half of the year.
DIRECTV said fourth quarter net income more than doubled to $356 million when compared to the same period last year. Fourth quarter revenues increased 16 percent to $4.18 billion, the company said.’
Join the millions of subscribers and get DIRECTV now. Click here to see what special deals we have for you!
Monday, February 12, 2007
DIRECTV Plus DVR Full Feature List
Record While You Watch
You no longer have to choose between two shows. You can record a program while watching another.*
Pause and Rewind Live TV
You can now pause live TV right in the middle of the action and even rewind live TV to create your very own instant replays.
Record Two Shows at Once
You can record 2 shows at the same time, even while watching a third*.
Never Miss an Episode
You can record every episode of your favorite show, even if the day or time changes.
100-Hour Recording Capacity
You can record and save up to 100 hours of programming.
Over 250 Channels
You can search and record up to 250 channels; this includes Pay per View events and movies, premium movie channels, sporting events, local channels and more.
Find Your Favorite Shows
You can use our “Find By” feature and make it easy to locate a program by title, actor, keyword or channel.
Interactive Capability
You can find interactive services such as weather, horoscopes, lottery numbers and more. Simply press the “Active” key on your remote to visit the DIRECTV Active™ Channel. Here you’ll find interactive services, such as weather, horoscopes, lottery results, recommendations and more.
Bookmarks
You can mark a place in a program you want to come back to later. Our “Bookmarks” feature helps you keep track of where you left off or places you’d like to jump to quickly.
On-Screen Caller ID
You can see who’s calling right on your TV screen. All you need is Caller ID†† service from your phone service provider and connection to a land-based phone. Once you have that, then your caller will be displayed right in front of your eyes.
Dolby® Digital 5.1
You should complete your perfect home theater system with Dolby® Digital 5.1 Surround Sound.**
Parental Controls
You can protect your family with Parental Controls. Do everything from setting ratings, channel blocks to spending limits and hours viewed.
The best thing about this is that new customers to DIRECTV can order now and receive the DIRECTV system with DIRECTV Plus DVR for free!
Thursday, February 8, 2007
DIRECTV – 2007’s HDTV Leader
‘It’s no surprise that high-def TV had a killer year in 2006 as sales skyrocketed both online and at retailers nationwide. With the popularity of the technology reaching new levels, some researchers have projected more than 3.2 million flat-panel HDTVs to be sold to U.S. consumers during the past several weeks.
So with all those new TV sets in American homes, what can viewers expect from HDTV in 2007?
According to one of our favorite new HDTV experts, expect DIRECTV to firmly establish itself as the HDTV king as the company unveils its much-anticipated high-def expansion. HDTV writer Phil Swann (a.k.a. the Swanni, he tells us) said in 2007 DIRECTV will increase its national high-def lineup thanks to two new satellites dedicated largely to HD. Swann(i) said once the birds go up, DIRECTV will have more capacity than any other pay-TV provider.
Swann also said that once DIRECTV expands its capacity, the market will see a flurry of new HDTV channels launching in late spring or early summer. “Until now, a new HDTV channel has had to struggle to get a cable or satellite operator to add it,” he said. “But DIRECTV’s two new satellites will change that in a heartbeat; they will have room for all.” Likely candidates for HD launches, Swann said, could include CNN, E!, TBS, FX and The Sci-Fi Channel.
Other things the Swanni foresees in 2007 for HD: Cable operators will continue to drop analog channels to make room for HDTV, HDTV prices will continue to drop, Apple will introduce an HDTV service and multicasting will continue to struggle.’
Monday, February 5, 2007
The DIRECTV Difference
Radiant Picture- In a side-by-side comparison, more people prefer DIRECTV over cable television- DIRECTV broadcasts in crystal-clear, 100% digital quality picture and sound on every channel- Don’t be fooled - even so-called ‘digital cable’ broadcasts many analog channels- DIRECTV delivers a digital signal 99.96% of the time… rain, snow or shine
Superb Service- Higher customer service rating over cable for six years running- More people are choosing DIRECTV over any other cable or satellite TV provider- J.D. Power Award recipient
Top-Notch Equipment – DVR – Television on Your Terms- Record, pause and rewind live TV - Up to 10 hours of recording capacity- Record a full season of all of your favorite shows with the touch of a button- Dolby Digital 5.1 Surround Sound capability lets you link to five separate channels of full range digital audio
Exclusive Channels- Interactive Mix Channels give you up to 8 live channels of news, sports and kids shows – all on one screen- Sneak Peaks of FX Series before they air- Groundbreaking musical events that you cant see anywhere else with CD USA- Up to 68 Channels of XM Satellite Radio- NFL Sunday Ticket and NCAA Mega March Madness only with DIRECTV
Ultimate Sports- Up to 14 NFL games every week (vs. only 4 on cable) with exclusive NFL Sunday Ticket- Exciting basketball action with NBA League pass- Baseball coverage like you’ve never seen with MLB EXTRA INNINGS- Exclusive coverage of all of your favorite sports – boxing, soccer, hockey, college hoops and Mega March Madness
The Best HD Channels- The most sports in HD- Soon DIRECTV will have the capacity to offer over 150 HD Channels- Razor-sharp picture quality that’s up to eight times sharper than standard TV- Local Channels in HD
Don’t take our word for it, try DIRECTV out for yourself and see the difference! Order Now!
Friday, February 2, 2007
I’m moving… what do I do and how much will it cost?
You can easily transfer your current DIRECTV® service to a new address. Tell us where and when you’re moving, and we’ll set up a replacement satellite dish and provide professional installation for everything, including your receivers, at no charge.
This is all you need to do:
1. Call DIRECTV and let us know that you’re moving
2. Pack up your DIRECTV® Receivers, remote controls and owner’s manual, and take those with you to your new home.
3. Leave your DIRECTV satellite dish behind.
Once you’re at your new place, we’ll deliver a satellite dish and provide professional installation.
All of this is done for your for FREE!
Thursday, February 1, 2007
How do I order DIRECTV service?
You can start the order process online or you can call one of DIRECTV’s customer service representatives.
Ordering online is easy, you simply need to complete 3 steps and then the DIRECTV Installers will do the rest!
Step 1: Choose the number of rooms that you want a DIRECTV system in.
Step 2: Complete your order, choose your package
Step 3: Schedule Installation
Or you can simply call and speak to a knowledgeable representative that will help walk you through the order process.
Click here for DIRECTV's special deals.
Wednesday, January 31, 2007
First Drivers Get on Board for Exclusive New NASCAR HOTPASS(TM) Only on DIRECTV
SOURCE: DIRECTV Inc., Monday January 29, 2007
‘Satellite Television Leader Also Debuts National Advertising Campaign Featuring Dale Earnhardt Jr. as the Debut of the Service Draws Near
EL SEGUNDO, Calif.–(BUSINESS WIRE)–Jan. 29, 2007–In 2007, DIRECTV will take the NASCAR television experience to another level as it debuts the highly anticipated and exclusive
NASCAR HOTPASS(TM) only on DIRECTV during the Daytona 500 on February 18 at Daytona International Speedway. Today, the nation’s leading satellite television service provider announced the first five drivers for the debut of this new interactive television service that will enable fans to ride shotgun with their favorite drivers by literally taking them into the cars and pits of the top drivers and teams in NASCAR.
NASCAR HOTPASS(TM) only on DIRECTV, will feature five channels (DIRECTV channels 794-799) completely devoted to specific drivers and their racing teams each week. The service will debut at the Daytona 500 with the following lineup of top NASCAR NEXTEL Cup Series drivers:
Dale Earnhardt Jr. - Dale Earnhardt Incorporated
Kevin Harvick - Richard Childress Racing
Jimmie Johnson - Hendrick Motorsports
Tony Stewart - Joe Gibbs Racing
Michael Waltrip - Waltrip-Jasper Racing
“We’re proud that the first five drivers who have decided to participate in this incredible new service are among NASCAR’s most elite competitors,” said David Hill, president of entertainment for DIRECTV. “The drivers are energized and excited about this new way to translate the incredible NASCAR experience, but it is the fans who are in for a truly amazing experience.”
To drive national awareness for this exciting and exclusive new package, DIRECTV has completed its first national advertising campaign for the service, featuring the sport’s most popular personality, Dale Earnhardt Jr. The spot is set to debut just before the Daytona 500 and is a continuation of DIRECTV’s “Fourth Wall” campaign where top actors and athletes recreate a scene from a famous movie or a noteworthy moment of sports competition.
The resulting effect in this case will be Earnhardt Jr. directly addressing the viewing audience while in the middle of a Victory Lane celebration following an actual NASCAR NEXTEL Cup Series race victory. This same technology was employed in previous DIRECTV spots using footage from popular films such as “Star Trek-The Undiscovered Country,” “Dukes of Hazard,” “Back to the Future” and recently, NFL game footage featuring Colts quarterback and DIRECTV NFL SUNDAY TICKET spokesman Peyton Manning.
With NASCAR HOTPASS(TM) only on DIRECTV, each of the five dedicated driver channels will offer multiple camera angles, real-time car telemetry, in-car audio communication and a dedicated announcer team. The new service, combined with race day telecasts and nascar.com coverage, will give fans the most comprehensive and powerful NASCAR experience possible.
DIRECTV customers can now purchase NASCAR HOTPASS only on DIRECTV(TM). The full-season price of the package is $99, but customers can take advantage of an Early Bird offer by purchasing the package by Jan. 31, 2007 for $79. The exclusive service is also available on a pay-per-week basis for $29.99. More information is available on www.directv.com/hotpass.
DIRECTV is an official sponsor of NASCAR and an official sponsor of Richard Childress Racing (RCR) and the # 07 car.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America’s premier sports. NASCAR is the No. 1 spectator sport - holding 17 of the top 20 attended sporting events in the U.S., the No. 2-rated regular season sport on television with broadcasts in more than 150 countries, and has 75 million fans that purchase more than $2.1 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch Series, and the NASCAR Craftsman Truck Series) as well as eight regional tours and one local grassroots series. NASCAR sanctions 1,500 races at over 100 tracks in 35 states, Canada and Mexico. Based in Daytona Beach, NASCAR has offices in Bentonville (Ark.), Charlotte, Concord (N.C.), Conover (N.C.), Los Angeles, New York, Mexico City and Toronto.’