DIRECTV signs agreement with Denver International Airport (DIA)

SOURCE: DIRECTV, Inc., Thursday December 28, 2006

‘Denver International Airport is site for DIRECTV's First Airport Retail Kiosk- Launch Event to be Held On Dec. 28 to Celebrate Grand Opening

EL SEGUNDO, Calif., Dec 28, 2006 (BUSINESS WIRE) -- For the first time, the more than 900,000 travelers expected to pass through the Denver International Airport (DIA) this holiday season, will experience digital-quality DIRECTV(R) programming while waiting for their flights. DIRECTV has signed a multi-year agreement with the DIA to be the sole provider of programming in select areas throughout the airport.

In addition, DIRECTV is holding a launch event today at DIA to celebrate the opening of its first airport retail kiosk, which will be located on Concourse B. From 11 a.m. to 1 p.m. passengers who visit the new DIRECTV kiosk will receive free DIRECTV logo merchandise, as well as a $5 coupon good toward select food vendors located near the kiosk.

"Travelers arriving earlier and spending more time in airports waiting for their flights now have a new way to enjoy their down time and experience DIRECTV first-hand," said John Suranyi, president, Sales and Service, DIRECTV, Inc. "Customers who are interested in learning more about DIRECTV can speak with a representative who will be on hand at our kiosk to answer any questions. In addition to learning about our service, passengers who are traveling through DIA will have the opportunity to enjoy the same DIRECTV digital-quality programming that millions of families across the country experience in their homes."

The new retail kiosk will showcase DIRECTV's high-definition and DVR services to travelers waiting for their flights. Passengers who visit the kiosk will have the opportunity to sign up for both residential and/or commercial business services from DIRECTV.

Denver International Airport celebrated 10 years of operation on February 28th, 2005. Encompassing 53 square miles of land, DIA is twice the size of Manhattan Island and larger than the city boundaries of Boston, Miami, or San Francisco. Ranked as the 10th busiest airport in the world, DIA is home to more than 30 airlines, including regional and charter carriers, which served more than 43.4 million passengers in 2005.’

DIRECTV’s Largest Stake Acquired by Liberty Media

SOURCE: DIRECTV, Inc., Friday December, 22, 2006

‘ENGLEWOOD, Colo., Dec. 22 /PRNewswire-FirstCall/ -- Liberty Media Corporation (Nasdaq: LINTA, LCAPA) ("Liberty") announced today that it has entered into a definitive agreement with News Corporation ("News") to exchange Liberty's 16.3% stake in News for News's 38.5% stake in DIRECTV Group, Inc. (NYSE: DTV) ("DIRECTV"), regional sports networks in Denver, Pittsburgh, and Seattle, and cash.

"We are happy to become the largest shareholder in the world's largest satellite television provider. Chase Carey and the DIRECTV team have done a fantastic job, and we look forward to the strategic benefits of them joining the Liberty family," said Liberty President and CEO Greg Maffei who added, "During 2006 we converted many passive investments into strategic operating businesses, but this transaction is the largest and most important. DIRECTV and the regional sports networks represent a critical step in our efforts to transform Liberty Media into a well-positioned, focused operating company."

"We are extremely pleased with the successful, tax-efficient conversion of our News holding. Our investment in DIRECTV will create financial, operating, and strategic flexibility," said Liberty Chairman John Malone. "Liberty's ownership of News has created tremendous value for our shareholders, and we are grateful to Rupert Murdoch and News management."

DIRECTV President and CEO Chase Carey stated, "We are very excited about welcoming Liberty to DIRECTV. They bring a wealth of expertise in media and technology that will be invaluable. I have known both John Malone and Greg Maffei for over 10 years which gives me great confidence this transition will be smooth, and we will move forward without missing a beat. I also want to take advantage of this opportunity to thank Rupert Murdoch and News for their contributions to DIRECTV's success over the last three years."

It is expected that Chase Carey will continue to serve as DIRECTV's President and CEO, and Liberty will appoint directors to fill the board seats currently held by News representatives.

Under the agreement, pursuant to Section 355 of the IRC, Liberty will transfer to News 188,000,000 NWS shares and 324,637,067 NWS.A shares, and News will transfer to Liberty the stock of a subsidiary that holds 470,420,752 shares of DIRECTV common stock, the Fox Sports Rocky Mountain, Northwest and Pittsburgh regional sports networks, and $550 million in cash.

The transaction, which was unanimously approved by the boards of News and Liberty, is expected to close in mid-2007, and is subject to regulatory and News Corp shareholder approvals and the receipt of a private letter ruling from the Internal Revenue Service.

Liberty was represented in the transaction by the investment banking firm of Bear Stearns and the law firm of Baker Botts.

About Liberty Media Corporation

Liberty Media Corporation owns a broad range of electronic retailing, media, communications and entertainment businesses and investments. Those interests are attributed to two tracking stock groups: the Liberty Interactive group, which includes Liberty's interests in QVC, Provide Commerce, IAC/InterActiveCorp, and Expedia, and the Liberty Capital group includes Liberty's interests in Starz Entertainment, News Corporation, and Time Warner. For more information, please see www.libertymedia.com.’

DIRECTV's Sunday Mass Broadcasts

SOURCE: DIRECTV, Inc.; Saturday, December 16, 2006

‘DIRECTV Spreads the Good Word With New Sunday Mass From Notre Dame
New Original Program Will Feature Live Masses From the Basilica of the Sacred Heart on The University of Notre Dame Campus Every Sunday Starting December 17

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Dec. 16, 2006--Continuing the effort to bring more original, faith-based programming to television, DIRECTV, the nation's leading satellite television service provider, will launch the new program Sunday Mass from Notre Dame to its channel 103 line-up starting Sunday, December 17 at 10 a.m. EST. Each Sunday, masses will be aired live from the Basilica of the Sacred Heart, on the campus of The University of Notre Dame.

Sunday Mass from Notre Dame will join an already well-established Channel 103 line-up alongside Songs of Praise for Christmas, a 90-minute musical celebration hosted by Amy Grant and Darrell Waltrip; Amy Grant's concert special Time Again; and other original family-friendly programming.

As part of the Sunday Mass from Notre Dame series, DIRECTV will also feature a special live 75 minute midnight mass from Notre Dame on Christmas Day, which will re-air through out the day.

"We are blessed to announce the addition of Sunday Mass from Notre Dame to our 103 line-up," said David Hill, President of DIRECTV Entertainment. "Masses from the Basilica of the Sacred Heart are the most beautiful and inspirational ceremonies I have ever witnessed, and now DIRECTV customers and their families will get to enjoy this amazing experience every Sunday."

"This new initiative is yet another opportunity for Notre Dame to bring quality Catholic liturgies to individuals and families across the country and around the world," added Rev. Richard V. Warner, C.S.C., director of Campus Ministry.

Masses at Notre Dame are marked by the full participation of their assembly in the liturgy, and on Sundays the Basilica is regularly filled to capacity. Sunday Mass from Notre Dame will allow DIRECTV customers to experience the University's celebrated High Mass, complete with performances from the Liturgical Choir, under the direction of Gail Walton, during the academic year. During the summer months, the Basilica Collegium Choir, under the direction of Andrew McShane, will provide the summer liturgy music. A 5 p.m. Saturday Vigil Mass can also be seen every week on the Hallmark Channel, which is also carried on DIRECTV.

DIRECTV will employ architecturally sensitive camera placements inside the Basilica to capture the beauty of the church, while not disturbing the solemnity of Mass. Technical production of the Mass is accomplished locally through the services of Pentavision Communications Inc., which produces the show from a control room in the basement of the Basilica. WNDU-TV will send the broadcast via fiber optics to DIRECTV's master control.

More information on the Basilica of the Sacred Heart is available at http://basilica.nd.edu/.’

DIRECTV and IFILM Invite Viewers to Get off the Bench with New Sports Shorts Video Contest

SOURCE: DIRECTV, Inc.; Tuesday, December 12, 2006

‘DIRECTV.com and IFILM.com Host Amateur Sports Video Contest; Contestants Compete for First Place in Three Categories for Major Prizes and a Spot on National Television

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Dec. 12, 2006--Challenging sports fans to the ultimate filmmaking match, DIRECTV, Inc., the nation's leading satellite television service provider, and IFILM, a leading online destination featuring the largest library of professionally produced and user-generated content, launch the inaugural Sports Shorts Video Contest, an online amateur video competition designed to highlight the best game time passion, play or bloopers from viewers around the country.

Through Jan. 15, competitors can submit their homemade sports-video masterpiece to www.DIRECTV.com and www.IFILM.com/sportsshorts for a chance to win first place in one of three categories, as well as a Grand Prize trip to the big 2008 football game in Arizona. The winning video will not only appear on IFILM, but will also be featured on DIRECTV's channel 101, which is available to all DIRECTV customers nationwide.

The contest features three different categories in which contestants can compete for top honors: Most Memorable Sports Moment, Most Hilarious Sports Blooper, and Most Passionate Sports Fan. These home videos of amateur athleticism can range from the buzzer-beating game winner at a high school tournament, to that crazy sports trick only you can master, or even a video demonstrating team pride. Entries may not contain any copyrighted footage or music. Each video can be up to seven minutes in length and will be open to viewer comment on DIRECTV.com and IFILM.com through Jan. 15. An independent panel will then choose first place winners in each category and a Grand Prize winner, which will be announced on Feb. 3, 2007.

"User-generated online content is very hot right now," said Karen Leever, senior vice president, DIRECTV.com. "Teaming up with industry leader IFILM gives us a chance to tap into that market and showcase those moments of greatness we've all experienced both as athletes and spectators. It also gives our customers a chance to be truly immersed in our brand as their creations get airtime on DIRECTV with a viewing audience of 15.6 million strong."

"We've been on the forefront of user-generated online content and we are thrilled to be teaming up with another industry pioneer like DIRECTV," said Chris Dominguez, senior vice president, business development, IFILM. "Their subscriber base coupled with our online outreach will create one of the best and most expansive user-generated competitions ever."

First prize winners in each category will receive a Samsung 42" Flat Screen TV along with a free year of DIRECTV TOTAL CHOICE(R) programming. Contestants will also be vying for a Grand Prize all-expense paid trip to the big 2008 game in Phoenix, Arizona.

IFILM is a leading aggregator and distributor of video online featuring programming from Hollywood studios, amateur filmmakers, and user-generated content. The site has the biggest library of short form entertainment video on the web and reaches more than 10 million users per month.

About IFILM

IFILM (www.ifilm.com) is a leading online destination for user-generated and professionally produced content, providing the Internet's most diverse and compelling selection of short and long-form videos. With one of the industry's largest online video collections, IFILM's media library includes movie trailers, music videos, short films, TV clips, video game trailers, action sports content, and its renowned user-generated 'viral videos' collection. Through its broad network of distribution partners, IFILM content can be found on portals, social networks, blogs, consumer electronics devices, television networks, and almost every mobile video service. IFILM also offers effective brand-building programs for major consumer advertising partners. The company recently launched its first television series, the popular "WebJunk 20," in collaboration with VH1. IFILM is owned and operated by MTV Networks. IFILM (www.IFILM.com) is a division of Viacom, Inc.'s (NYSE: VIA, VIA.B) MTV Networks.’

Verizon Offers Business Clients DIRECTV

SOURCE - SkyREPORT.com; Wednesday December 6, 2006

‘Although consumers may be well aware of what DIRECTV programming has to offer, businesses can overlook a service like pay-TV for a variety of uses onsite. In an effort to serve the information and entertainment needs of the small office market, Verizon has started offering DIRECTV's all-digital satellite television to its small-business customers.

While communities across the country wait for Verizon to expand its fiber network infrastructure, the company has turned to DIRECTV to satisfy the small-business need for a video product. The can-you-hear-me-now company says DIRECTV's service is ideal for customer waiting rooms by enlivening the atmosphere, increase entertainment options and reduce perceived waiting times improving satisfaction.

For customers in the restaurant industry, Verizon will offer the DIRECTV Commercial Choice PLUS package, including five ESPN channels, regional sports networks, local channels and more, starting at $148.99 per month for locations with up to 50 persons in the viewing audience.

Small-business customers like real estate agencies or doctor's offices can sign up for a separate package with 80-plus channels including sports, news and entertainment programming for $67.99 per month. (Local channels can be added for an extra fee.) All packages come with free standard commercial installation and a free standard DIRECTV system with up to three free standard receivers, the company said.’

DIRECTV Produces A World's First; NASCAR Viewing with HOTPASS™

SOURCE: DIRECTV Inc., Wednesday December 06, 2006

‘NASCAR HOTPASS(TM), Exclusively on DIRECTV, Brings Fans Into the Cars and Pits of Top Drivers and Racing Teams, Capturing the Drama and Decisions That Make or Break NASCAR Races

Setting another new benchmark in TV sports programming, DIRECTV will produce a world's first for NASCAR fans by taking them deep inside America's fastest-growing spectator sport, allowing them to ride shotgun with their favorite drivers, through a new television service - NASCAR HOTPASS(TM) only on DIRECTV. DIRECTV and NASCAR signed a three-year deal to offer the service exclusively to DIRECTV customers.

Each week during the 2007 NASCAR NEXTEL Cup Series, NASCAR HOTPASS(TM), only on DIRECTV, will put race fans behind the wheel, in the pits and around the track with their favorite NASCAR drivers and teams, by offering five fully-produced channels allowing fans to follow five different drivers from the green to the checkered flag during every race. Each of the five dedicated driver channels will offer multiple camera angles, real-time statistics, in-car audio communication and a dedicated announcer team. The new HOTPASS service, combined with race day telecasts and nascar.com coverage, will give fans the most comprehensive and powerful NASCAR experience possible.

While the NASCAR viewing experience to date has focused predominately on the race and the ongoing battles taking place on the track between teams, the new DIRECTV service will bring to life the drama that exists within each racing team as they execute the decisions that make or break a race. Much like in football where the play-by-play decisions of coaches provide drama for the millions of "armchair" quarterbacks as they predict and analyze what the team will do next, such is the case with NASCAR HOTPASS only on DIRECTV(TM) as fans are privy to the dialogue and strategy involved in every critical move.

"NASCAR fans are the most passionate and committed fans in all sports," said David Hill, president, DIRECTV Entertainment. "Their depth of knowledge of what it takes to win is matched only by their commitment to their favorite driver. We're giving the fans of five drivers a race, the chance to live the entire race sitting next to their favorite driver. They'll hear driver conversations with the spotter and crew chief, they'll hear and experience every decision, and watch every move they make--right or wrong. For NASCAR fans, this is the ultimate thrill ride. Like the crew chief, they'll know where the driver stands in the field because both the network broadcast and the driver cameras will be on the same screen. It's a whole new way of looking at NASCAR."

"NASCAR is always breaking ground in presenting new ways for our fans to become fully immersed in the NASCAR experience. DIRECTV is a company consistently on the leading edge of sports television innovations, so this was a perfect fit," said Dick Glover, vice president of Broadcasting and New Media, NASCAR. "We're thrilled to have DIRECTV as the exclusive distributor of this exciting new programming service and are confident that together we will make NASCAR HOTPASS(TM) a must-have for every race fan. Research shows that products like this increase both the number of people watching a race and the time they spend viewing."

A team comprised of 70 professionals with sports' broadcast experience will bring DIRECTV's exclusive NASCAR HOTPASS(TM) to life each week and will offer fans the following features for the 2007 NASCAR NEXTEL Cup Season:

• Five dedicated driver channels, each channel dedicated to broadcasting one NASCAR driver throughout the race
• Multiple screens on each driver channel devoted to the following:

- Live national broadcast of the race
- Drivers point-of-view camera looking out of the front windshield, with select telemetry readings
- Additional camera angles including an overhead cam, pit box cam and corner cams
- Live audio of the two-way communications between the driver, crew chief and spotter
- Dedicated announcers for each driver channel
- Real time statistics

DIRECTV customers can purchase NASCAR HOTPASS only on DIRECTV(TM) beginning Dec. 13. The full-season price of the package is $99, but customers can take advantage of an Early Bird offer by purchasing the package between Dec. 13 and Jan. 31, 2007 for $79. The exclusive service is also available on a pay-per-week basis for $29.99. More information is available on www.directv.com/hotpass.

In 1994, DIRECTV broke new ground in televised sports by partnering with the NFL to launch the exclusive NFL SUNDAY TICKET(TM) service. NFL SUNDAY TICKET(TM) and subsequent sports programming packages with Major League Baseball, the NHL, NBA and NCAA among other leagues have firmly established DIRECTV as the leader in specialized sports programming. DIRECTV has continued to utilize sports to drive the evolution of advanced television services, most recently with the exclusive 2006 US OPEN INTERACTIVE service and the NFL SUNDAY TICKET SUPERFAN service, an optional interactive tier for NFL SUNDAY TICKET customers that launched in 2005. It's fitting that this year DIRECTV continues its leadership in specialized and interactive sports programming bringing it to NASCAR, the number-two ranked sport in terms of national television ratings, trailing only the NFL.

DIRECTV is an official sponsor of NASCAR and an official sponsor of Richard Childress Racing (RCR) and the # 07 car.’

NASCAR HotPass - Available December 13, 2006

DIRECTV to Offer More Than 40 HDTV Channels in Mid-2007

SOURCE: TVPredictions.com; Thursday November 30, 2007

‘The satcaster's entertainment president makes the disclosure to TVPredictions.com at an industry conference.By Phillip Swann

New York, NY (November 29, 2006) -- DIRECTV will offer more than 40 High-Definition TV channels by next summer, according to David Hill, the satcaster's entertainment president.

In an interview with TVPredictions.com, Hill was probed for how many high-def channels DIRECTV would provide when its two new satellites were operational in mid-2007.

Would it be 40?, Hill was asked.

"Oh, more than that," he said. However, Hill refused to give a more specific number.

DIRECTV next year is scheduled to launch two satellites designed to increase its national HDTV channel capacity to 150. The satcaster now offers fewer than 10 national high-def networks.In a keynote speech at the HD World Conference and Exposition in New York, Hill said the two satellites would be ready in "mid-2007."

In other comments during his speech:

* Hill urged cable networks to switch from analog to HDTV. DIRECTV has been lobbying non-HD networks to launch high-def channels so it can expand its lineup when the new satellites are ready. He said the non-HD networks must "go HD or get lost in the mix."

Hill said that DIRECTV research shows that 83 percent of U.S. homes will have High-Definition TVs by the year 2010, compared to 31 percent now.

"We (DIRECTV) haven't made the billion dollar investment in (new satellites) because we believe HD is a passing fad," Hill said sarcastically.

In the interview with TVPredictions.com, Hill, who is also chairman of Fox Sports, said he didn't think that 1080p would have a big impact on the high-def industry. (1080p is a new high-def programming format now available only in HDTV DVDs.) He said he didn't expect Fox to offer 1080p programming in the next five years, if then.

Instead, Hill said, the next step is high-def may be 3-D HDTV.

He added that he believes that 720p is the best high-def programming format for sports; Fox uses 720p for sports and other entertainment. But he conceded that HDNet, which uses 1080i for the National Hockey League and other sports, "always looks sensational."’

DIRECTV Launches Nationwide Offer To Assist Dish Network Customers Who are Losing Broadcast Networks

SOURCE: DIRECTV, Inc. (November 29, 2006)

‘EL SEGUNDO, Calif.--(BUSINESS WIRE)--Nov. 29, 2006--In an effort to assist Dish Network customers who are losing their distant network channels, DIRECTV has launched a nationwide offer that will provide affected customers with $150 cash back when they make the transition to DIRECTV(1).

The offer also includes: no equipment to buy or start-up costs; free standard professional installation for up to four rooms; 100% digital picture and sound on every channel; and free DVR or HD receiver upgrade. DIRECTV has also launched a special web site (www.directv.com/switchfromdish) where Dish Network customers can simply type in their address or zip code to learn where DIRECTV offers local channels and whether they qualify for a distant network signal. Affected customers can also call 1-800-337-4DTV.

The special offer follows a U.S. Federal Appeals Court ruling that found EchoStar, which sells the Dish Network satellite TV service, has been violating federal laws in its broadcast practices. As a result, the Court stripped EchoStar of the right to transmit distant network channels, which are NBC, ABC, CBS, and Fox broadcast channels that originate from a market outside the community in which a subscriber lives. Last month a judge issued an injunction that will prevent EchoStar from offering the distant network channels after Dec. 1.

DIRECTV has been in compliance with the law and continues to offer distant network signals to its eligible customers, as well as local broadcast network-affiliated channels in 142 markets, serving 94% of the country.

"We recognize that Dish Network's violations of the law will leave some customers looking for options. Our goal is to minimize the burden for them," said Jon Gieselman, senior vice president, Advertising and Public Relations, DIRECTV, Inc. "That's why we have developed this unique service package to make switching convenient and affordable."

Virtually all affected customers will have access to at least two video providers who can deliver the network stations: DIRECTV and their local cable operator.’

DIRECTV Video On Demand Service

SOUCRE: TVPredictions.com; November 28, 2006

‘Washington, D.C. (November 28, 2006) -- DIRECTV next year will launch a Broadband-based Video on Demand service that will offer thousands of TV shows and movies.

However, the service will not include High-Definition TV programming at launch, TVPredictions.com has learned.

The VOD service, which was originally expected late this year, is now likely to be launched nationally next spring. It will allow customers to use any high-speed Internet connection to download movies and other video programs from the Net and watch them on television.

DIRECTV will provide the VOD programming via the Broadband connection on the back of new HD DVRs (Digital Video Recorders.)

While HDTV VOD programming will not be available at launch, one source tells TVPredictions.com that the system is capable of providing high-def and will likely include it later in the year.

DIRECTV's VOD service is expected to start with about 2,000 movies and TV shows, enabling it to compete with cable on demand services for the first time.’

DIRECTV Adds Four Local HD Markets

SOURCE: SkyREPORT.com; Tuesday November 28, 2006

‘Starting today, DIRECTV will offer its subscribers high-definition programming in four new markets throughout the eastern region of the country. The country's largest satellite TV provider activated HD local channels in Green Bay, Wisc., Greensboro, N.C., Grand Rapids, Mich., and Providence, R.I.

The addition of these markets brings DIRECTV's local HD market total to 49 cities - representing more than 65 percent of U.S. TV households. The company said it also plans to launch an additional eight HD local markets before the end of the year.

DIRECTV's rollout of local HD channels is part of a nationwide expansion of HD programming that will culminate next year when the company will have the ability to deliver more than 1,500 local HD channels and more than 150 national HD channels.

The company said customers who subscribe to a programming package that includes local channels will receive both the standard and HD signals at no extra cost. Subs can receive the local HDs by purchasing an H20 HD receiver or the new HR20 DIRECTV Plus HD DVR.

Existing HD subs, DIRECTV said, can upgrade their receivers for $99; new customers can get a $100 mail-in rebate.’

DIRECTV Expands International Programming Platform To Include Premier Polish-Language Channels

SOURCE: DIRECTV, Inc.; Monday November 27, 2006

‘EL SEGUNDO, Calif., Nov 27, 2006 (BUSINESS WIRE) -- DIRECTV's international programming platform, WorldDirect(TM), is bringing Poland into living rooms across the United States with its new Polish-language programming tier PolishDirect(TM) and PolishDirect(TM) II.

These new packages offer a robust lineup of leading Polish-language video and radio programming. Beginning Nov. 29 the PolishDirect package will be available for $21.99 per month and include TV Polonia, TVP3 and Polskie Radio 1 and 3. DIRECTV customers can also subscribe to PolishDirect II, which will be available for $29.99 and include TV Polonia, TVP3, Tele5 and Polskie Radio 1 and 3.

"We understand the important role that traditional Polish culture plays in the lives of the more than 650,000 Polish-speaking Americans living in the United States," said Aaron McNally, vice president, International, DIRECTV, Inc. "We believe our new Polish-language programming packages will offer a unique and compelling lineup that will help customers maintain their Polish heritage and strengthen ties between family members of all ages. We look forward to bringing this valuable programming to our Polish-speaking customers across the country."

DIRECTV's new Polish-language programming lineup includes:

TV Polonia

TV Polonia is the premier Polish language channel broadcast by Telewizja Polska in Warsaw (Polish Public Broadcaster) for millions of Poles living abroad. It was the first 24/7 Polish television channel broadcast in America and now today, over a decade later, it still remains the most sought after Polish television channel in America. TV Polonia offers popular programming, such as the Polish news service "Wiadomosci," soap opera "M jak milosc," and popular sitcoms "Klan" and "Zlotopolscy."

TVP3

TVP3 offers programming geared toward news and current affairs. This channel delivers an array of interesting news broadcasts that highlight various regions of Poland. Its flagship program, "Kurier" (Courier), is an hourly news program that focuses on local news that is "close to the people."

Tele5 (Only available in PolishDirect II)

Tele5 is a unique Polish language channel that offers programming from different parts of the world, all in Polish. Viewers will see movies, mini-series and popular cooking shows, including "Buon Appetito," one of the best culinary programs on Polish television.
Polskie Radio 1

JEDYNKA (Polskie Radio 1) and TROJKA (Polskie Radio 3) of Polskie Radio in Warsaw are considered the "best of the best" radio channels in Poland. Both channels bring an "old country" flavor to their broadcast of news, current affairs, nationally acclaimed radio theater, and classical and contemporary Polish music. Music from Chopin and Lutoslawski, and literature and radio plays such as "W Jezioranach" and "Matysiakowie" can be found on Polskie Radio 1, while current affairs program Puls Trojki, and political talk show Zapraszamy do Trojki are available on Polskie Radio 3.

WorldDirect customers must first subscribe to DIRECTV BASIC ($9.99/mo.) or any DIRECTV base programming package ($29.99/mo. or above). For more information on how to receive PolishDirect(TM) or PolishDirect(TM) II, customers should call (800) 378-7410.

The DIRECTV WorldDirect(TM) platform has launched 46 channels that deliver a wide variety of new programming in multiple foreign-languages, including Arabic, Russian, Hindi, Tamil, Telugu, Gujarati, Bengali, Mandarin, Cantonese, Vietnamese, Tagalog, Korean, Italian and Ukrainian, to underserved ethnic markets throughout the United States. DIRECTV will continue to expand its international programming platform to reach more ethnic audiences.

DIRECTV customers will need to use a WorldDirect services satellite dish that is capable of receiving both international and English-language programming. In some markets, customers who subscribe to a local channels package will require a second smaller dish.’

DIRECTV Songs of Praise for Christmas

Cable Prices Set to Increase

SOURCE: TVPredictions.com; November 22, 2006

Is Comcast Raising Monthly Rates? Citing more high-def channels, the cable operator tells Washington state residents that a price hike is coming.

Washington, D.C. (November 22, 2006) -- Comcast has notified some customers in Washington state that their monthly cable bills will soon increase by an average of 6.5 percent.

In the past, Comcast has first tipped off plans to raise monthly fees nationally by revealing a price hike in a few regions. The news of the Washington state rate increase was reported today by the Daily Herald in Everett, Washington.

The newspaper reported that Comcast will increase the monthly cable TV bill there by an average of $3.09 -- about 6.5 percent -- beginning January 1

Comcast officials in Washington cited the addition of more services, including High-Definition TV, as a reason for the price hike.

"We've more than doubled the amount of viewing choices for customers who now have the most HDTV and VOD (video-on-demand) viewing options with 100 hours of HD on demand and nearly 7,000 video on demand titles each month," said Steve Kipp, a Comcast vice president of communications.

Kipp said customers would soon get notices in the mail with a breakdown of price increases for specific services.

DIRECTV's Fully Cricket Channel

SOURCE: SkyREPORT.com; Monday November 20, 2006

‘PROGRAMMING -- DIRECTV launched the first 24-hour cricket channel in the United States. Cricket Plus will air rebroadcasts and same day highlights of ICC events including the Cricket World Cup 2007, as well as cricket from the West Indies, Sri Lanka, Australia, New Zealand, South Africa and Zimbabwe. DIRECTV said it will continue to broadcast matches live, on a pay-per-view basis, through its CricketTicket package. The channel is being offered through an agreement with Dubai-based Taj TV and is available free to subscribers to DIRECTV's HindiDirect and HindiDirect II packages.

PERSONNEL -- The Senate confirmed Kevin Martin for a second five-year term as Chairman of the FCC. "I look forward to working with the Administration and Congress, as well as with my fellow Commissioners and staff at the FCC to ensure that all Americans share in the benefits and opportunities offered by the best communications system in the world," Martin said. "I will continue to work to provide a regulatory environment that promotes competition and drives investment and innovation while protecting consumers and promoting public safety."

PROGRAMMING -- Time Warner Cable's EVP of programming Fred Dressler said at the Sports Media and Technology summit in New York last week that the MSO is 100 percent sure that it will not come to terms with NFL Network before its Thursday/Saturday-night game package kicks off on Thanksgiving, Nov. 23. Unfortunately for the company's subscribers, they will not be able to view the Denver Broncos vs. Kansas City Chiefs game that night.

RESEARCH -- A new survey suggests that viewers with HDTV are watching more sports whether they are fans or not. The ESPN report found 22 percent of sports fans viewed events because they had HD, another 22 percent who didn't consider themselves sports fans also watched more sporting events on their HDTVs compared to their analog sets.’

DIRECTV will carry NFL Network Games in HD!

SOURCE: TVPredictions.com; Monday November 20, 2006

‘Washington, D.C. (November 20, 2006) -- DIRECTV confirmed tonight that it will carry the NFL Network's 2006 regular season games in High-Definition TV, beginning with the Thanksgiving night broadcast between Denver and Kansas City.

You will not need a subscription to DIRECTV's NFL Sunday Ticket to watch the games in high-def.

Based on two sources close to the situation, TVPredictions.com reported last month that DIRECTV would broadcast the games in HD. However, the satcaster had not publicly confirmed that until now.

For the first time, the NFL Network has the rights to broadcast eight regular season games. The channel will air seven more games after Thanksgiving night -- four on Thursday nights and three on Saturday nights.

The eight games will be shown on NFL Network HD, the channel's high-def feed, as well as its non-HD channel.

However, DIRECTV currently does not carry NFL Network HD, which left many fans wondering if the satcaster would broadcast the games in HD. But DIRECTV spokesman Robert Mercer said the games would air in high-def on channel 95, the satcaster's channel for special HD events.

EchoStar, DIRECTV's main satellite rival, added NFL Network HD to its lineup of high-def channels earlier this year.

Cable operators, including Comcast, are also expected to broadcast the NFL Network games in HD. But some cable companies are still negotiating for the rights to air the contests.’

DIRECTV Finds Hidden Gems - GemsTV

GemsTV has signed an agreement with DirecTV to carry its television programs in the United States starting late November 2006, in a deal which could enable GemsTV to reach 15 million U.S. subscribers.

SOURCE: skyREPORT.com, Thursday November 16, 2006

‘British gemstone jewelry shopping channel GemsTV will be launching for the first time in the United States exclusively on DIRECTV. Beginning on Wednesday, Nov. 29, DIRECTV subs nationwide will be able to view the U.K. jewelry network on channel 233.

According to DIRECTV, GemsTV is able to offer its prices by using "The Game, the only reverse auction method on TV in the United States." As each game proceeds the price of the product continues to drop until all pieces have been bid on. No matter what price each buyer bids throughout the game, all buyers only pay the final lowest price, the company said.

With limited quantities of each design, games last several minutes with approximately eight games per hour. DIRECTV said GemsTV and its website (http://www.gemstv.com/) will be fully integrated. GemsTV will air live reverse auctions 20 hours a day, seven days a week from 8 a.m. to 4 a.m. ET.

GemsTV specializes in offering genuine gemstone jewelry in handcrafted designs direct from the manufacturers. The shopping channel will offer more than 170 different types of precious and semi-precious gemstones that originate from more than 45 countries around the world.’

Personalized Programming Hits DIRECTV – ‘My TV Planner’

SOURCE: SkyREPORT.com (Tuesday November 14, 2006)

‘Mixed reaction to DIRECTV’s recently reported third quarter results has the satellite industry waiting to see just how the company will attempt to improve its performance. With subscriber additions growing - albeit at a slower-than-desired pace - the nation's largest satellite TV provider is launching new technology to help those subs find the programming they are looking for a little bit easier than before.

With hundreds of channels to choose from, DIRECTV has developed a feature on the company's website called My TV Planner which helps customers find movies, TV shows and other programming events that interest only them. Together with technology from Cambridge-based ChoiceStream, DIRECTV subs will soon be able to manage the company's programming.

According to reports, customers will be able to rate programming, sort programs, create personalized TV schedules and receive recommendations all through the My TV Planner feature.

ChoiceStream also supplies the technology for Yahoo's My Movies and online subscription service eMusic. The company uses ratings in genre, mood and character tension when customizing content to match preferences of like-minded users.’

DIRECTV’s Fox Sports Net (FSN) Channels Double HD Telecasts

SOURCE: Broadcastingcable.com (Thursday November 9, 2006)

Fox Sports Net (FSN) says it plans to double its schedule of high-definition telecasts of live sporting events over the next year.

FSN says its 18 regional sports networks will air nearly 1,000 games in HD, including contests from the National Basketball Association, Major League Baseball, the National Hockey League, and college football and basketball.

FSN will produce more than 2,500 of live event programming, which it says makes it the most prolific producers of HD sports programming in the country. Next fall, FSN plans on opening a new technical operations center in Houston that will improve its capacity to transmit HD programming.

DIRECTV Adds Local HD In 3 Cities

SOURCE: TVPredisctions.com, Thursday October 26, 2006

‘DIRECTV today added local High-Definition TV channels in Madison, Wisconsin, Portland, Maine and Reno, Nevada.

They now offer local HD broadcasts in 45 cities, representing nearly 63 percent of U.S. TV households.

DIRECTV plans to launch local HD in 22 more markets by year's end.

Customers who subscribe to a programming package that includes local channels will receive the local HD signals at no extra charge.

To get the local signals, DIRECTV owners need a H20 HD receiver or a HR20 DIRECTV Plus HD DVR and satellite dish.’

New channel added to the DIRECTV channel lineup – Retirement Living

SOURCE: Los Angeles Newspaper – LosAngeles.bizjournals.com (Tuesday October 24, 2006)

‘Two months after making its debut, Retirement Living TV is going national.

The new cable operation, a vision of John Erickson, the chairman and CEO of Maryland-based Erickson Retirement Communities, signed a deal to be on DIRECTV, one of the nation's leading satellite television services.

Starting Nov. 6, Retirement Living TV will air in the District and around the country on DirecTV from 9 a.m. to 5 p.m., Monday through Friday.

Since September, Retirement Living TV has provided four hours daily of new programming on CN8 The Comcast Channel, which serves more than 9 million homes in 12 states, stretching from Maine to Virginia.

The new deal with DirecTV (NYSE: DTV), based in El Segundo, will add about 15 million households nationwide to Retirement Living TV's reach and double the daily programming.

The new cable operation produces programming for an audience that has traditionally been overlooked and underserved by mainstream TV -- people over 55. Retirement Living TV's current shows focus on health, finance, politics and society. New shows will explore cooking, travel and fitness.

Since its debut, "the response has been overwhelmingly positive," says Patrick Baldwin, director of strategy for Retirement Living TV. "Our Nielsen ratings are far exceeding expectations, and we've been flooded with requests to expand our distribution into other regions. That's part of the reason we chose DirecTV -- they immediately open access to Retirement Living TV programming to anyone in the country."

Currently there are 67 million Americans over 55, and that number will reach 116 million by 2035. Despite this large population segment, folks 55 and up are routinely ignored by traditional TV networks that typically cater to younger viewers, says Mel Tansill, senior director of public affairs for Catonsville, Md.-based Erickson Retirement Communities, which develops and manages retirement communities nationwide.

DirecTV, for example, has more than 250 channels of digital programming, Tansill says, and up until now none of the channels catered to older viewers.

"Retirement Living TV is aggressively changing the face of television in the United States and filling a void in the process," Tansill says.’

DIRECTV Winning the HD War

SOURCE – SkyREPORT.com (Thursday October 19, 2006)

‘With American viewers' appetite for high-definition programming on a steadily picking up pace, and HDTV prices gradually coming down to earth, it's time for the service providers to give those HD-strapped customers something to watch. And although the high-definition race is more a marathon than a sprint, industry analysts see some providers - like DIRECTV - clearly out in front of the pack.

According to Kaufman Bros. analyst Todd Mitchell, DIRECTV’s plan to dominate the HD landscape is finally coming together. With the company launching 25 high-definition markets during the last quarter of 2006, DIRECTV will bring its total to 67 regions with HD. Through those 67 markets, Mitchell said, the nation's leading satellite provider will be able to reach nearly three out of every four (74 percent) television viewing households in America.

Plus, DIRECTV’s new HR20 HD DVR - which has received high praise from industry press and early adopters - is now available in all markets for $299 ($200 after a $99 rebate).

"Last week (Liberty Media's) John Malone told investors he was still negotiating to acquire News Corp.'s interest in DIRECTV and that he believes AT&T's DSL-based IPTV will not be able to compete with HD offerings from satellite and cable," Mitchell said.’

DIRECTV9S Successfully Blasts Off

SOURCE: SkyREPORT.com (Tuesday October 17, 2006)

‘The new DIRECTV9S DBS satellite - built by Space Systems/Loral for the nation's largest satellite TV provider - successfully took flight on a day that traditionally has given people cause to worry. On Friday the 13th, DIRECTV9S utilized an Ariane 5 ECA rocket to carry it into geosynchronous transfer orbit from Europe's Spaceport in Kourou, French Guiana.

According to DIRECTV, expanding it's fleet of satellites with DIRECTV9S will provide the company extra flexibility to maximize services via multiple frequency bands and the ability to power local service from multiple orbital slots.

"Our work with Space Systems/Loral and the addition of DIRECTV9S will help us ensure that we have a robust and technically advanced satellite fleet to maintain that level of quality," said Phil Goswitz, VP of space and communications for DIRECTV.

The satellite, a version of SS/L's 1300 satellite platform designed for DIRECTV's payload requirements is similar to DIRECTV7S - launched in May 2004 - with the addition of two Ka-band transponders, the companies said.

Weighing approximately 5,530 kg at liftoff, DIRECTV9S will be positioned at 101 degrees West longitude and is fitted with 52 high-power Ku-band transponders and 2 Ka-band transponders. With a design life of 15 years, the satellite will provide direct broadcasts for high-quality local and national digital video service using advanced digital compression technology.’

DIRECTV to Deliver Local HD Programming in 67 Markets by Year End

DIRECTV names twenty five more local HD markets, now approximately 74 percent of U.S. television homes will have access to local HD channels from DIRECTVS

SOURCE– DIRECTV, Inc. (October 10, 2006)

Already leading the satellite TV industry in the delivery of local HD programming, DIRECTV will offer local HD broadcast networks in 67 markets, representing approximately 74 percent of U.S. TV households, by year end when it rolls out 25 more local HD markets in the fourth quarter.

Local news, sports and popular primetime programming from ABC, CBS, FOX and NBC will be available in HD to customers who subscribe to any TOTAL CHOICE(R) programming package that offers local channels. There is no additional charge for local HD programming.

The 25 local markets to receive HD programming from DIRECTV include:

-- Albuquerque, N.M.
-- Buffalo, N.Y.
-- Des Moines, Iowa
-- Flint, Mich.
-- Ft. Meyers, Fla.
-- Grand Rapids, Mich.
-- Green Bay, Wisc.
-- Greensboro, N.C.
-- Greenville, S.C.
-- Harrisburg, Pa.
-- Jacksonville, Fla.
-- Little Rock, Ark.
-- Madison, Wisc.
-- Mobile, Ala.
-- New Orleans
-- Norfolk, Va.
-- Oklahoma City, Okla.
-- Portland, Me.
-- Providence, R.I.
-- Reno, Nev.
-- Santa Barbara, Calif.
-- Spokane, Wa.
-- Springfield, Mo.
-- Toledo, Ohio
-- Tulsa, Okla.

"With 67 markets receiving local HD channels from DIRECTV by year end, we've set the stage for our historic capacity expansion in 2007," said Dan Fawcett, executive vice president, Programming Acquisition, DIRECTV, Inc. "This will enable us to leapfrog the multichannel video industry in terms of the sheer volume of HD programming available to our customers. With more than 44 million homes projected to have HD TV sets next year, we expect to be the video provider of choice for those consumers, offering the best lineup of HD programming, including local broadcast networks, sports, special events, and national networks, as well as original and exclusive programming."

With the launch of two new satellites - DIRECTV 10 and DIRECTV 11 - in 2007, DIRECTV will have the ability to deliver more than 1,500 local HD and digital channels and 150 national HD channels, in addition to new advanced programming services for customers. DIRECTV currently offers standard-definition local channels in 142 markets, covering nearly 94 percent of television households in the country, as well as 42 HD local channel markets representing approximately 62 percent of U.S. TV households.

Customers can receive local HD channels by obtaining DIRECTV's H20 HD receiver or its new HR20 DIRECTV Plus HD DVR, which has the ability to record up to 50 hours of programming in the new MPEG4 transmission standard. DIRECTV is offering new customers who purchase a DIRECTV HD or HD DVR receiver a $100 mail-in rebate. (Limit one rebate per customer.) Existing customers are eligible for a $99 upgrade to the new H20 receiver and dish, plus $99 for each additional HD receiver.

DIRECTV’s New Original Series Project MyWorld

DIRECTV is the first to take the incredibly popular MySpace experience and make it come alive as a television show when Project MyWorld debuts October 2 at 6 p.m. ET/ 3 p.m. PT on DIRECTV’s Channel 101.

Exclusively on DIRECTV, follow this female trio - Shaina Fewell, Renee Intlekofer and Taryn Southern as they meet up with their MySpace pals. They travel the world searching for love, adventure, music and in hopes of meeting the friends that they have met through MySpace. The show will follow three friends as they travel the world in search of love, adventure, independent bands and the real people around the world who have become their MySpace friends. DIRECTV’s fourth original series is part documentary, part international odyssey and part Internet experience come to life.

They have set out together on 3 different journeys - set out to fulfill their own personal missions. Shaina is on the hunt for the best indie band in each city, Renee is searching for international love and the feisty Taryn is looking for adventure.

In her search for the best indie band, Shaina will present her discoveries in each episode of Project MyWorld and viewers will be prompted to vote for their favorite band on MySpace. The band who gets the most votes will win production of a music video, directed by Shaina and presented as a World Premiere on CD USA, DIRECTV’s original live weekly music show which is seen in 97 countries. Additionally, music from selected bands will be featured in Project MyWorld’s soundtrack throughout the season.

Renee will take Internet dating to a whole new level by speed dating her way through various countries as she dates different men in each location the women visit. It’s a mission that many single girls would envy, getting a chance to expand the search for the perfect guy to endless global possibilities.

Taryn will scout out adventures for the three friends to engage in, whether immersing themselves in the famous La Tomatina tomato-throwing festival in Valencia, Spain; passing through Munich to celebrate Oktoberfest or visiting soldiers at Ramstein Air Base in Germany. As she looks to prove that no quest is too big or too outrageous, Taryn will also embark on her own adventures as she searches for the most unique and fascinating MySpacers across the globe.

The women will begin their journey in Los Angeles and then continue on to such exotic locales such as Croatia, Spain, Italy, Germany, France and other countries in their worldwide tour. Their adventures will be shot documentary style in High-Definition and presented to viewers in a weekly half-hour television show. Check it out on DIRECTV channel 101.

DIRECTV Keeps Eye on DVRs, HDTV

SOURCE: SkyREPORT.com (Monday September 11, 2006)

‘DIRECTV continues to make progress with key products and services while at the same time focusing on quality customers.

That's the message the satellite TV company delivered to those in attendance at a Kaufman Bros. investment conference last week. The key products include DVRs and HDTV, which has helped the company keep video APRU (average revenue per unit - or subscriber) ahead of the competition.

According to the DIRECTV presentation (as reported by Kaufman Bros. analyst Todd Mitchell), DVR penetration for the satellite TV company reached 17 percent in the second quarter, up from 8 percent in second quarter 2005.

HD penetration at DIRECTV stood at 6 percent at the end of the quarter.

DIRECTV also said it's moving forward with its HD plans. By the end of the second quarter, DIRECTV had launched local HD channels in 36 markets, reaching a total of 58 percent of all TV households. During the second half of the year DIRECTV plans to launch 25 more local HD markets, reaching more than 70 percent of all TV households.

After the launch of two more satellites, DIRECTV will have the capacity to air 1,500 local HD channels and 150 national HD channels.

And DIRECTV said it continues to improve the quality of its subscriber base. Higher risk subs fell to 15 percent of gross adds in second quarter from 39 percent in first quarter 2005, stated the presentation.’

New Column of Cinematic Discovery in ON DIRECTV Magazine by Legendary Film Maker Martin Scorsese

Martin Scorsese is talented to say the least. He graduated from NYU as a film major in 1964 and since has become a legendary director and has written, edited, acted and produced a plethora of films ranging from Shark Tale, Cape Fear and Casino to his most recent film – The Departed.

SOURCE: DIRECTV, Inc.; August 30, 2006

‘Legendary Film Maker Martin Scorsese to Take DIRECTV Subscribers on a Journey of Cinematic Discovery with New Column in ON DIRECTV Magazine.
Mr. Scorsese Provides Detailed and Intimate Insight Into Select Films In New Monthly Column to Debut in September Issue, Exclusively For DIRECTV Subscribers

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aug. 30, 2006--DIRECTV, Inc., the nation's leading digital television service provider, is proud to announce that acclaimed film maker Martin Scorsese will take subscribers on a journey of cinematic discovery starting in September when he begins writing a monthly column exclusively for ON DIRECTV, the monthly magazine and program guide for DIRECTV customers. Only DIRECTV customers will have access to this unique offering and enjoy the benefit of Mr. Scorsese's detailed and intimate insight as he highlights, critiques and explores selected films that shaped the face of modern cinema as well as those that had an impact on his trademark style and vision.

Each month, Mr. Scorsese will get an advance look at DIRECTV's comprehensive offering of films and select those he feels are overlooked, underappreciated or simply in need of a fresh perspective. He will then provide detailed insight as to why these movies hold an important place in film history.

The idea for the monthly column came about when Mr. Scorsese wrote DIRECTV earlier this year, recommending enhancements to the movie review system so that viewers could get a better idea of the full range of choices available to them when looking for interesting films to watch. As there seemed to be no better person to take on that task than Mr. Scorsese himself, he was offered the opportunity to write the monthly column.

"As an early and enthusiastic supporter of DIRECTV, I'm very excited to be working with them on this column for ON DIRECTV," said Mr. Scorsese. "No one can know or even guess what movie will inspire a budding film director, writer, actor, novelist or painter. They have to find it for themselves. But they also have to know roughly what to look for and where to look for it. Through DIRECTV, we're fortunate to have a vast range of choices when it comes to watching films on television, from all places and time."

"We're honored that Mr. Scorsese is a long-time DIRECTV customer and consider it a distinct pleasure and an incredible thrill that he is providing this unique and special service exclusively to our subscribers," said David Hill, DIRECTV's president of Entertainment. "Our customers now have one of film's finest craftsmen helping them unearth hidden gems and overlooked films they might not otherwise have chosen to experience. No other television provider or magazine can offer its viewers this insider's look at the way films are made."

About ON DIRECTV and DIRECTV, Inc.

ON DIRECTV is DIRECTV's monthly magazine, published by Meredith Corporation and available only to DIRECTV customers. The magazine features in-depth interviews with today's hottest stars, television and movie reviews, as well as a detailed list of all the programs available on DIRECTV.’

DIRECTV Gives Channels to Motorists on the Open Road

SOURCE: DIRECTV, Inc., Wednesday August 23, 2006

‘DIRECTV Delivers Live Local Channels to Motorists on the Open Road for the First Time; KVH TracVision A7 Enables Mobile DIRECTV Customers to Receive Live Local News, Traffic, Weather and Sports.

EL SEGUNDO, Calif., Aug 23, 2006 (BUSINESS WIRE) -- Recognizing the growing interest among American motorists who want the same DIRECTV entertainment experience in their cars that they have in their homes, DIRECTV is now delivering to car video screens live local news, weather, traffic, sports and other local entertainment programming.

Local broadcast channels via DIRECTV are now available to mobile customers on the open road within the continental United States to vehicles that have been equipped with a TracVision A7 mobile satellite TV system, launched today by KVH Industries, Inc. DIRECTV will provide mobile customers their local broadcast channels within the designated market areas where it already offers them to home viewers. Local channels availability may vary by market. DIRECTV delivers local programming in 142 markets, representing 94 percent of U.S. television households.

DIRECTV's TOTAL CHOICE(R) Mobile with local channels package, created exclusively for mobile customers with a low-profile automotive TracVision system, is available for $44.99, and offers more than 185 channels. To receive local channels in their car, DIRECTV customers must purchase a new TracVision A7 satellite TV system, which includes an integrated GPS unit and new 12-volt receiver jointly developed by DIRECTV and KVH.

The mobile local channels offering is part of a larger strategy by DIRECTV to target the more than 20 million U.S. vehicles expected to have in-vehicle passenger video systems by 2011, according to the leading analyst firm Frost & Sullivan.

"We are delighted to be able to offer local broadcast programming on a DMA basis and to extend the connection that viewers have to their local broadcaster, to the mobile consumer. With consumers' growing demand to watch news and entertainment services whenever and wherever they want, the in-vehicle market has come to represent the next frontier in live digital multichannel entertainment," said Daren Benzi, vice president, Sales Development and Strategy, DIRECTV, Inc. "This new development symbolizes DIRECTV and KVH's continuing efforts to innovate and provide the best of the DIRECTV television experience to mobile consumers. With our new receiver technology and KVH's new TracVision A7 with GPS, DIRECTV is now able to offer its mobile customers the benefits of live local news, traffic, weather, sports and other important information."

In addition to giving its customers access to local news and information on the road, DIRECTV's new service offering gives local programmers greater participation in the expanding live mobile media market.

KVH's TracVision A7 is a low-profile in-motion satellite TV system designed for passenger vehicles and brings more than 185 channels of live, all-digital DIRECTV programming and commercial-free XM Radio music into automobiles. Using patented hybrid phased-array technology, KVH's TracVision systems, available to car owners since September 2003, are now offered by hundreds of retailers nationwide, as well as participating Cadillac dealerships.

DIRECTV TOTAL CHOICE(R) Mobile, the world's first dedicated in-car programming package, was launched in August 2004 in collaboration with KVH and is still the only satellite TV package created for use in automobiles. KVH has been supplying mobile antennas to bring DIRECTV service to boat and RV owners since 1995.

"More and more U.S. motorists now consider their vehicle as an extension of their living room, and, like at home, are demanding live entertainment and information over DVDs and prerecorded content," explained Ian Palmer, KVH's executive vice president for satellite sales. "That trend, combined with the phenomenal growth of in-vehicle entertainment systems -- more than 52 percent of full-size SUVs and 40 percent of luxury SUVs and minivans among 2005 and early-release 2006 models have in-vehicle video screens according to J.D. Power & Associates -- suggest that live, in-car satellite TV is the next must-have vehicle technology."

The November 2005 report by J.D. Power & Associates also concluded that more than 60 percent of SUV owners and 50 percent of minivans owners want passenger entertainment in their next vehicles.’

DIRECTV and TiVo extend Contract

SOURCE: News.com.com, Wednesday April 12, 2006

‘TiVo and DirecTV said Wednesday that they will extend their commercial agreement for three years.

The agreement will allow existing DirecTV customers using the TiVo digital video recorder to continue to receive maintenance and support from DirecTV. As part of the agreement, TiVo and DirecTV also said they wouldn't sue each other over patent rights.

TiVo, which introduced DVRs to the market, has been struggling to turn a profit. The company's 4.4 million subscribers have mostly come from its deal with DirecTV. Last year, DirecTV said it would stop marketing and selling TiVo's digital recorders to its satellite TV subscribers starting in 2007. Instead DirecTV is developing a device with NDS Group.

Since then, TiVo has been scrambling to differentiate its product and strike other distribution deals. Last year, it announced it was working with Comcast, and a new TiVo product is due later this year for Comcast subscribers.

Murray Arenson, an analyst at Ferris Baker Watts, cautioned that the DirecTV contract extension doesn't indicate that the satellite TV provider has changed its mind about the value of TiVo's product. Instead, it's an admission by DirecTV that it needs more time to transition its customers beyond the 2007 cutoff date, he said.

Ultimately, TiVo will likely end up in a worse position from this deal, since it now seems unlikely that DirecTV will license intellectual property from TiVo, he said.

TiVo is currently suing satellite TV provider EchoStar Communications for allegedly infringing on a patent that defines how digital video recorders work. A TiVo victory in the EchoStar patent case could pave the way for the company to extract royalties from other DVR makers. But because the company is already working with Comcast and has now agreed not to sue DirecTV, TiVo may have fewer options for potential licensees.

"If TiVo wins the EchoStar case, all of sudden they could have this massive addressable market for licensing their technology," Arenson said. "But at the same time they are pairing down that potential market."’

DIRECTV Takes Gaming World by Storm

SOURCE: DIRECTV, Inc. Monday January 08, 2007

‘Fatal1ty Trades in Mouse for Microphone as Exclusive Commentator For DIRECTV's Internationally Televised Video Gaming League

LAS VEGAS--(BUSINESS WIRE)--Jan. 8, 2007--DIRECTV, the nation's leading satellite television service provider, announced today at the 2007 International Consumer Electronics Show that it is taking the sports entertainment world by storm with launch of the Championship Gaming Series, an international video gaming league which will broadcast to over 100 million homes worldwide starting in Spring 2007 and airing nationally on DIRECTV's The 101. The Series, which was originally announced last year, will expand to feature teams from North America, Latin America, United Kingdom, Europe, Middle East, Asia and Australia as the world's top pro gamers battle in cyber-space for the international title and over $1 million in prize money.

DIRECTV is in final discussions with global entertainment giants British Sky Broadcasting (BSkyB) and STAR Asia, among others, to build an international network and to broadcast the Championship Gaming Series. In addition to international televised distribution, the series will partner with Internet powerhouse IGN Entertainment, a unit of Fox Interactive Media, to provide online coverage, creating a multi-platform opportunity to bring gaming to the masses. Gaming legend Johnathan "Fatal1ty" Wendel will capture the action as the exclusive play-by-play commentator and global league spokesperson and advisor. With a roster of the best pro gamers in the world, unparalleled production values and best-in-class televised sports-style coverage, the series will be the dominant force in professional gaming worldwide.

The series will take the exploding phenomenon of professional gaming to the next level with high-definition televised league play using advanced technology to take viewers inside the games themselves. For the first time in the history of the sport, team members who qualify for the Championship Gaming Series will be drafted by franchises and paid salaries as full-time pro gamers. Team franchises will be led by salaried General Managers, who are established leaders in competitive gaming.

"We couldn't help but notice that gaming had actually become a sport. Not only in the way the gamers created teams to compete, but also in their conditioning and mind set and dedication while playing. So it wasn't a quantum leap to then determine if it was becoming a sport, we should cover it like a sport, said David Hill, President, DIRECTV Entertainment. "The reaction to our first production, the Championship Gaming Invitational, was little short of phenomenal, so it was a no-brainer to take this next logical step to create the series. We believe the combination of a world wide broadcast platform, coupled with forward thinking partners like Mountain Dew, will create a brand new sport which is truly universal. Championship Gaming Series has the potential to become the next soccer in terms of world wide appeal."

The series will employ industry giants to transform the game action into compelling television for both gamers and non-gamers alike. Fatal1ty, who after dominating the sport for seven years, will take on a new role as exclusive play-by-play commentator for the Series. Eleven-time Emmy Award-winner Mike Burks will control multiple high-definition cameras, as well as virtual cameras to cover all the action, both on and off the playing field. With its unparalleled production value and televised sports-style coverage, the Championship Gaming Series will set the standard for professional gaming competitions worldwide.

"DIRECTV really understands the nature of gaming and has figured out how to turn the sport I love into something that gamers and non-gamers will enjoy on television," said Johnathan "Fatal1ty" Wendel. "I can't wait to take over the microphone and play such an important role in the evolution and expansion competitive video gaming. Championship Gaming Series is going to be the best platform for aspiring gamers to realize what it takes to become an international gaming champion."

"We are excited about the Championship Gaming Series and look forward to becoming the lead gaming and broadcast partner for the Series in the UK and Ireland. Gaming fits squarely into Sky's strategy for providing an unmatched in-home entertainment experience and we look forward to moving ahead with the project," comments James Baker, Managing Director of Sky Networked Media.

Championship Gaming Series will be structurally based in five regions around the world - North America, Latin America, UK, Europe and Australia/Asia/Middle East. Each region will host online qualifiers and live tournament events to determine the teams which will represent each area. From those competitions, twelve champion teams will emerge and compete in the league's Grand Slam round. Grand Slam winners, both individuals and teams, will advance to the Championship Gaming Series World Championship, which will be hosted in the United States.

"The Championship Gaming Series has the potential to transform the professional gaming industry," said Frank Cooper, vice president, flavored soft drinks, Pepsi-Cola North America. "As a founding partner of the series, Mountain Dew sees this as a unique opportunity to redefine our role in the world of gaming, supporting a unique initiative that enables gaming enthusiasts get closer to the latest technology."

Championship Gaming Series teams will consist of squads dedicated to playing specific game genres, including racing, fighting, action/adventure/strategy and first person shooters. In the United States, the series will have six regional teams comprised of the best players in each gaming genre.

DIRECTV's first U.S. Championship Gaming Invitational (CGI), which aired in July of 2006, was held in a 16,000-square-foot airplane hanger, at the former Treasure Island Naval Base in San Francisco. Competitors faced off in games such as Electronic Arts(TM) Battlefield 2(TM), Microsoft Game Studio's(TM) Project Gotham Racing(R) 3 and Halo(R) 2, for prizes and instant money payouts. First prize winners included complexity, 20ID, Jason "FiddyownsU" Hodges, Joe "Phantom Hitman" Tackett and Emmanuel "MASTER" Rodriguez. The second CGI took place at Barker Hanger in Santa Monica, CA on December 16 and will premiere on DIRECTV's The 101 in February, 2007.

About British Sky Broadcasting

Sky is the UK's leading entertainment company and operates the most comprehensive multichannel, multi-platform television service in the UK and Ireland. Around 21 million viewers in 8.3 million households enjoy an unprecedented choice of movies, news, entertainment and sports channels and interactive services on Sky digital, the UK and Ireland's first and most popular digital television service.

Sky is committed to offering customers an unparalleled choice in content, delivered through innovative and technological advanced platforms that best serve the demands of today's viewers.

About Johnathan "Fatal1ty" Wendel:

In 1999 Johnathan 'Fatal1ty' Wendel began his journey as the world's first full time professional video gamer. Fatal1ty built his legend over the next 7 years by winning or placing top three in almost every tournament he contested. Johnathan has now turned his focus and determination to help make professional video gaming an established sport. Johnathan has joined forces with the Championship Gaming Series as exclusive commentator, global spokesperson and advisor to help take video gaming to this next step. Prior to joining the Championship Gaming Series in January 2007, Johnathan had already won 12 Major Championships, accomplished while competing in 5 different games - an unprecedented achievement. Fatal1ty has placed 1st in 65% of all the competitions he has entered and top 3 in 90% of them. To this day, having competed on six continents, Fatal1ty continues to dominate competitions worldwide.’