SOURCE: TVPredictions.com; Thursday November 30, 2007
‘The satcaster's entertainment president makes the disclosure to TVPredictions.com at an industry conference.By Phillip Swann
New York, NY (November 29, 2006) -- DIRECTV will offer more than 40 High-Definition TV channels by next summer, according to David Hill, the satcaster's entertainment president.
In an interview with TVPredictions.com, Hill was probed for how many high-def channels DIRECTV would provide when its two new satellites were operational in mid-2007.
Would it be 40?, Hill was asked.
"Oh, more than that," he said. However, Hill refused to give a more specific number.
DIRECTV next year is scheduled to launch two satellites designed to increase its national HDTV channel capacity to 150. The satcaster now offers fewer than 10 national high-def networks.In a keynote speech at the HD World Conference and Exposition in New York, Hill said the two satellites would be ready in "mid-2007."
In other comments during his speech:
* Hill urged cable networks to switch from analog to HDTV. DIRECTV has been lobbying non-HD networks to launch high-def channels so it can expand its lineup when the new satellites are ready. He said the non-HD networks must "go HD or get lost in the mix."
Hill said that DIRECTV research shows that 83 percent of U.S. homes will have High-Definition TVs by the year 2010, compared to 31 percent now.
"We (DIRECTV) haven't made the billion dollar investment in (new satellites) because we believe HD is a passing fad," Hill said sarcastically.
In the interview with TVPredictions.com, Hill, who is also chairman of Fox Sports, said he didn't think that 1080p would have a big impact on the high-def industry. (1080p is a new high-def programming format now available only in HDTV DVDs.) He said he didn't expect Fox to offer 1080p programming in the next five years, if then.
Instead, Hill said, the next step is high-def may be 3-D HDTV.
He added that he believes that 720p is the best high-def programming format for sports; Fox uses 720p for sports and other entertainment. But he conceded that HDNet, which uses 1080i for the National Hockey League and other sports, "always looks sensational."’